Abstract
All organizations are composed of individuals. The organizational performance is largely affected by the way individuals behave at work. Individuals with different personality and perception behave differently in the similar and different situations pose the need for mangers to understand individual/ human behavior at work to extract the best and maximum contribution from them. This indicates the importance of understanding the two fundamental factors of personality and perception. Personality and perception lies at the base of every human behaviour. There can be no behavior without personality and perception. This study analyzes the various aspects of personality and perception which has direct implication for human behaviour.
Key words: Personality, Perception, Human behavior.

ABSTRACT
Industrialization including transportation, globalization, multinational corporations, and outsourcing are all having a major impact on the international trade system. Increasing international trade is crucial to the continuance of globalization. Without international trade, nations would be limited to the goods and services produced within their own borders. International trade is, in principle, not different from domestic trade as the motivation and the behavior of parties involved in a trade do not change fundamentally regardless of whether trade is across a border or not. The main difference is that international trade is typically more costly than domestic trade. The study focuses on impact of GST on international trade. India’s transition away from agriculture will require productive opportunities for workers and firms in manufacturing and services. If the economy evolves as is hoped, the GST council can rest easy over its revenue concerns—a policy reform of this magnitude and reach will surely deliver the necessary growth and, quite likely, a good bit more. This study focuses on the changes after the implementation of the GST, in the business structure of India and some significant changes on the impact of international trade (import-export) of goods through the change in the computation of the basic customs duty. This might bring forth a possibility of the withdrawal of various tax exemptions and amendments to the terms if the FTP (Foreign Trade Policy).

Abstract
"Social marketing" is sometimes seen only as using standard commercial marketing practices to achieve non-commercial goals. Recent years have also witnessed a broader focus in social marketing beyond the influences on and changing individual behaviour, to socio-cultural and structural influences on social issues. Consequently, social marketing scholars are beginning to advocate for a broader definition of social marketing, beyond behavioural change, which is equally concerned with the effects (efficiency and effectiveness) and the process (equity, fairness and sustainability) of social marketing programs. The purpose of this paper is to build understanding of the concept of social enterprise in the social marketing community and to report on understanding the perceptions and practices of marketing within social enterprises. This addresses a significant gap in the current literature base and also provides insights for social marketers seeking to pursue social change initiatives through social enterprise. This study exposes the strategic marketing practices used by social enterprises are shaped by moral, pragmatic and cognitive legitimacy influences stemming from imperatives to achieve congruence with institutional norms and also the challenges social enterprises face in developing strategic marketing activities that address business needs, while balancing stakeholder interests linked to the social missions of such organizations.

Keywords: Socio-cultural and structural, moral, pragmatic and cognitive legitimacy.

Abstract
Entrepreneurship is an important factor of industrial development of a country. It is the primary trait of an entrepreneur. Entrepreneurship is the dynamic process of creating incremental wealth. This wealth is created by individuals who assume the major risks in terms of equity, time and career commitment of providing value for some product or service. In practice, entrepreneurship changes the direction of national economies, industries or markets. It initiates new products and develop organizations and means of production to make them marketable. We have to look at fostering a legion of women entrepreneurs, who can make significant qualitative changes in the economic landscapes of the countries,” There is a great need to educate women entrepreneur for the nation’s development and overall growth of the economy. Presently not only are women generating employment for themselves in the organized and unorganized sector, they are also providing employment to others. Government should provide the essential planning for the development. Government should encourage promoting women’s economic empowerment which will be driving force behind the economic growth and the fight against Poverty. Corporations also are now gearing up for the management of home grown women entrepreneurs with creative scheme which will prove sustainable for the benefit of women empowerment. Women who try to enter an industry, either in managerial or in entrepreneurial role are generally exposed to various environmental constraints. Starting and operating business involves considerable risk and effort on the part of the entrepreneur, particularly in the light of highest failure rate. Perhaps, this rate is even higher in the case of women entrepreneurs who have to face not only the usual business problems but also their family problems. This not only limits the scope of their contribution to the industrialization process, but also undermines the productive utilization of an available human resource, that is most needed in our country. The researcher has used questionnaire for data collection. Primary and secondary data were used.
Key words: Women Entrepreneurs, Sustainable Benefit, Educational Institutions, Empowermen

ABSTRACT

Marketing research is the systematic gathering, recording, and analysis of data about issues relating to marketing products and services. The goal of marketing research is to identify and assess how changing elements of the marketing mix impacts customer behavior. An image evoked by exposure to a named brand is known as brand image. Brand image t defines a company�s philosophies. A brand needs more than identity; it needs a personality a unique set of associations in the minds of customers concerning what a brand stands for. The image surrounding a company's brand is the principal source of its competitive advantage and is therefore a valuable strategic asset. Brand image not only distinguishes their brand from the competitors', but distinguishes it in a memorable and positive manner Consumers are the king for the business. It is an obligation for an organization to satisfy them by offering quality products with reasonable price rather than focusing on profits. Consumer tastes and preferences changes according to the changing environment such as prestige, technological changes, societal changes etc.. They also seek brand, quality, quantity and changes in price colour, fragrance changes etc.. accordingly. Data were collected through questionnaire. The sample size is 150 respondents. Researcher used primary and secondary data for data collection..

MNCs are such companies or institutions that meet out the services and the productions to many countries and there institutions. They serve the customers and the institution best and simultaneously the magnetic chemistry between the country and the foreign MNCs has shown some fruitful results too. Off late the scope of international's performance in India has widened and these influxes in the flourishing on the varied scope are due to the talent and the cost factor that brings the MNCs here. MNCs are the one among main sources of Indian econmy as it attracts more foreign exchange. It provides ample opportunity for the growth of Indian economy. Data were obtained using secondary data. Multinational companies are the organizations or enterprises that manage production or offer services in more than one country. And India has been the home to a number of Multinational companies. In fact, since the financial liberalization in 1991, the number of multinational companies in India has increased noticeably (Raj Kumar,
2008). Globalisation and development of the new market economy in the last decade have brought the global multinationals and investment houses to India for competing in the domestic and international markets. As many as 90 percent of the Fortune 500 companies now have explicit CSR initiatives

Corporate Social Responsibility (CSR) changes in its meaning and practice. However in this work corporate social responsibility (CSR) refers to strategies used by corporations to conduct their activities in a way that is ethical, society friendly and beneficial to community in terms of development. This work therefore discusses the role of CSR in community development since the crux of CSR is towards seeing its impacts in the community. Finally, conclusion and the implication of the work for further studies are discussed. A globalized economy and the privatization of higher education institutions have transformed the nature of academia. Adopting a business-like approach which emphasizes a strategic CSR framework is key to survival in this increasingly competitive arena. It does not appear as a surprise to see universities and colleges discover the opportunity to move the focus beyond the classroom into their own institutional operations. Universities, as the centers of knowledge generation and sharing, perform a very important role in addressing the world’s socio-economic and environmental issues by promoting sustainable solutions.
Today, education faces the rising challenges of standardized testing, strained budgets, teacher retention, and global workforce competition. Businesses have begun to take a more targeted approach in their corporate social responsibility programs and are seeking to impact areas that have a correlation with their own business goals. For many businesses, education is an important part of their plans, since the needs exist in all geographic areas, across all subject areas, and for all kinds of people. The bottom line is that educational outreach efforts have the capability to make a real and lasting difference for all players involved
Keywords: Corporate Social Responsibility, community development, multinational corporations, corporate-society relations, Corporate Social Responsibility, Profit maximization, Profit Optimisation, Socially Responsible Investment.

ABSTRACT
Human rights are rights inherent to all human beings, whatever our nationality, place of residence, sex, national or ethnic origin, colour, religion, language, or any other status. We are all equally entitled to our human rights without discrimination. These rights are all interrelated, interdependent and indivisible. This article sought to further analyze the impact demonstrated through student responses to understand the diverse types of impact and how information about human rights and resultant actions were mediated by various factors in rural Tamil Nadu. Student actions in response to HRE demonstrated both the promise of this type of learning as well as the peril of marginalized students placing themselves at greater risk for backlash. Similarly, students taking action that does not result in positive social change can serve to discourage and frustrate future attempts
Key words: Human Rights, Education, Discrimination, Interdependent, Nationality.

1 JOURNAL OF THE ASIATIC SOCIETY OF MUMBAI, ISSN: 0972-0766, Vol. XCV, No.2, 2022
LUSTERING BASED SUMMARIZATION ON TOPIC EVOLUTIONARY TWEET STREAM
Ms.S.Girija
Assistant Professor Dept of Commerce CA.
MARUDHAR KESARI JAIN COLLEGE FOR WOMEN, VANIYAMBADI
ABSTRACT
Twitter is a massively popular social network website that allows users to send short messages to the general public or a set of acquaintances. The topic of these messages is range from news items to notes of a more personal nature. In general, tweet summarization and third to detect and monitors the summary - based and volume based variation to produce timeline automatically from tweet stream. Implementing continuous tweet stream reducing a text document is however not a simple task, since a huge number of tweets are worthless, unrelated and raucous in nature, due to the social nature of tweeting. Collecting tweets and extracting information from them could be very valuable in many areas including market analysis and political research. In some cases, tweets have even been used to detect where earthquakes have recently occurred. Extracting useful information from Twitter is a very challenging endeavor. This research compares using traditional clustering techniques to a simpler statistical analysis in order to group common tweets for further analysis. The research shows that the statistical approach finds a solution much quicker than a traditional clustering approach, and has similar cluster quality. At a minimum, the statistical based methods used in this research could be used to determine the number of clusters used in a traditional clustering solution and summarization of tweet streams.

Human Resource Management is also known as personal management and it is the process of modern approach for developing and maintaining competant work force to achieve organizational goals effectively.

Green marketing which comes under marketing process that are known to be environmentally safe.It involves a broad range of activity and changes accordingly to the process of production and as sustainable package and designed to satisfy each and every human needs.