Business Administration
About the Department
Department of BBA started in the year 1998, with the Affiliation from Madras University. It is Affiliation from Madras University to Thiruvalluvar University in the Year of 2002. The main aim of the Department is to prepare the students to face the challenges in the business world. Department lays great emphasis on developing right attitudes, values, discipline and build student personality which is needed for service oriented career prospects. The department lays great emphasis on the development of right attitude, value, discipline and the personality to prepare the students for service oriented career opportunities. The Course MBA established by the year 2018- 2019. The Ph.D Programme established by the year 2021-2022.
COURSES
 BBA
 MBA AICTE Approved (Intake 60)
 Ph. D (Full Time/ Part Time)
VISION
To equip the students with employability skills that best suits for the industrial requirements. To focus maximum on campus placements. To develop women entrepreneurs.
MISSION
To help students identify and clarify on their education and career goal as well as acquire employment- seeking skills and ultimately attain desired employment. To impart employability skills through soft skills and aptitude training. Establishing institutional linkage with the industries.
Faculty

Dr. MERLIN MYTHILI NELSON M.B.A.,M.A.,MHR.,Ph.D.,
Director
Faculty Profile Dr Merlin Mythili Nelson, Director-Teaching Learning Centre, Email: director.tlc@mkjc.in Educational Qualifications: PhD
Read more...Faculty Profile
Dr Merlin Mythili Nelson,
Director-Teaching Learning Centre,
Educational Qualifications:
- PhD (2013) in Management, Mother Teresa Women’s University.
- MHR (2002) in Human Rights, Pondicherry University.
- SLET(1999) - Passed State Level Education Testing (SLET) for Lectureship in Management.
- M.A (1998) in English, University of Madras
- MBA (1996) - Vellore Engineering College, University of Madras.
- B.Sc (1994) - Chemistry, Auxilium College, University of Madras.
Certifications
- Certified ATLAS.ti Professional Junior Trainer.
- Certification in Qualitative Data Analysis with ATLAS.ti 9 Windows.
- Qualitative Analysis with NVivo from Udemy – June 2020.
- SAATA Diploma in Transactional Analysis – April, 2020.
- The Science of Well-Being from Yale University via Coursera – January 2020.
Profile Summary:
Dr Merlin Mythili Nelson is currently Director Teaching Learning Centre at MKJC for Women (Autonomous). She has a PhD in Management from Mother Teresa Women’s University, Kodaikanal, and has done her MBA from Vellore Engineering College (Madras University) along with postgraduate degrees in English (Madras University) and Human Rights (Pondicherry University).
In her twenty-five years of academic and research experience, Dr Merlin Mythili has worked as Lecturer at Auxilium Collge, Lecturer and HOD at Marudhar Kesari Jain College for Women, Lecturer at VIT Business School, Vellore Institute of Technolog. She went on to become Associate Dean (Academics) at IILM Institute for Higher Education, New Delhi and later served as Associate Professor and PGDM Programme Head at Rajalakshmi School of Business, Chennai. She has been on a faculty exchange programme to the School of Management, University of Bradford, UK and has taught in their offshore Undergraduate and Postgraduate Degree Programmes at IILM in India.
MDPs, FDPs conducted:
- Adjunct faculty and resource person for the MDPs for Maruti Suzuki Showroom Managers conducted by IMT Ghaziabad, from January 2023 to July 2024.
- Conducted Freelance online workshops in Qualitative Research, Coding for Thematic Analyses and Coding using ATLAS.ti (for faculty and Research scholars in Management and Social sciences).
- Conducted in person workshop on “Qualitative Research using ATLAS.ti” for research scholars of the department of Commerce, School of Social Sciences and Languages, VIT on January 9 and 10, 2024.
- Conducted in person workshop on “Qualitative Research using ATLAS.ti” at Indus Business Academy Bangalore, August 5, 2023.
- Conducted in person workshop on “Coding using ATLAS.ti for Qualitative Research” as part of the Refresher Course on Qualitative Analysis, SLR and Data visualization at Prestige Institute of Management & Research, Gwalior, August 8 to 12, 2023.
- Conducted Online Sessions on “Coding using ATLAS.ti for Qualitative Research” as part of the Refresher Course on Business Analytics for Management Decisions conducted by Prestige Institute of Management & Research, Gwalior in association with CII, May 15 to May 31, 2022
- Conducted a five- day (30 hours) workshop on “Scholarship of Teaching and Learning” for faculty of Marudhar Kesari Jain College for Women, Vaniyambadi, Vellore from October 2019 to February 2020.
- Organised and conducted a five- day (30 hours) workshop on “Persuasive selling Skills for Professional Success” for the third-year students of REC, 26 March – 30 March, 2018.
- Conducted a one-day training programme on “Motivation and Work Ethics” for School Teachers of Kingston Schools, Vellore on 27th May, 2016
- Conducted a five-day programme on “Persuasive selling Skills for Professional Success” for the third-year students of REC in September 2016
- Was Resource Speaker on “Emotional Literacy” at the HR Conclave on Best Practices for Sustainable corporate readiness at conducted by REC Raintree on 10th Feb, 2016
- Conducted a workshop on “Teambuilding and Motivation” –VW Susee motors April 5, 2015
- Conducted a one-week training programme for RRPL graduate Engineer trainees on “Interpersonal Skills, office etiquette, presentation skills and report writing” from May 11 to May 20, 2015
- Developed and conducted a career enriching programme in “Interpersonal Skills” for students of B.Tech, M.Tech, MIB & MBA students at VIT. 2004
- Was resource person in a UGC sponsored workshop for faculty and executives from industry on “Interpersonal Skills” at VIT. 2004
Research Interests:
Dr Merlin Mythili has been a prolific resource person as a research trainer. She is a certified professional trainer in ATLAS.ti – a qualitative research tool and has conducted many workshops on qualitative research methods. Her teaching and research interests include, Communication at workplace, Organizational Culture, Diversity and Inclusion Management with a specific focus on Gender issues in Management.
Google Scholar link: https://scholar.google.com/citations?user=TixxL3MAAAAJ&hl=en
Publications
International Journals
| [1] | Relative importance of various sources of information for equity investment decisions: A demographic study of Indian Investors Bhatia, M & Nelson M. M. In International Journal of Business Excellence , , Aug 2025, Volume: 36 No. 4, Page: 507. 
	Abstract [+]
	 The purpose of this paper is to comprehend the relative importance of various sources of information that different groups of investors rely upon while making investment decisions. The paper puts forth the specific significance of certain sources that might help understand the investor psyche of the various investor groups. Questionnaire-based survey research was conducted and responses of 276 respondents were analysed using descriptive statistics and non-parametric tests. The study reveals that while women investors relied more on advice from family, friends, and stockbrokers; investors who worked within the financial investment sector, preferred personal knowledge of the company and analysis and investors who took greater risks, made higher investments and stayed longer holding their stocks relied more on analytical decision-making based on corporate reports. These findings emphasise the benefits of investor profiling according to the various demographics and how it can help investment advisory firms to approach different investor groups. | 
| [2] | Impact of Organizational and Supervisory Support Perceptions on the Turnover Intentions of Working Mothers-to-Be: A Study of the Indian IT Sector. Agarwal, B. & Nelson, M. M. In International Journal of Business Analytics, , Dec 2023, Volume: 10(1), Page: 1-15. 
	Abstract [+]
	 The purpose of the paper is to examine the various factors that influence turnover intentions of working women at the threshold of motherhood. The impact and interrelationships of variables like organisational and supervisory support perceptions, flexible-work-options, work-family conflict, job and family satisfaction, and their effect on turnover intentions are examined. A questionnaire survey of 203 working women of three categories—women undergoing infertility treatment, pregnant women, and new mothers of the Indian IT sector—was conducted and hypotheses tested through structural equation modelling. Results validated the model developed and confirmed the causal relationships whereby employees working in family-supportive work environments experienced lower levels of work-family conflict, and reduced work-family conflict thereby led to greater job and family satisfaction followed by lesser turnover intentions. The study reiterates the need for organisations to offer specific policies that allow working-women to continue their careers as they go through motherhood. | 
| [3] | The Rigmarole of Negotiating Double Binds: A Qualitative Study of Indian Women Academics’ Work-from-home Routines in COVID-19 Times. Nelson, M. M., & Agarwal, B. In South Asian Journal of Business and Management Cases, , Nov 2023, Volume: 12(3), Page: 372-389. 
	Abstract [+]
	 This study explores how Indian women academics navigated the responsibilities of home, care and paid academic work during the COVID-19 pandemic through the intersectional lens of gendered family role identity and work–home boundary theory. Using a qualitative interpretivist approach and thematic analysis, 30 women academics were interviewed on their work-from-home experiences. The findings show that women struggled to negotiate the increased work–family conflict due to reinforced gendered family role expectations and increasing invasion of work into home space. The study reveals the double bind whereby women are caught wanting to excel both at work and home. Flexible work options may not help Indian working women to achieve work–family balance due to the continued devaluing of care work and the subservient social status of women within the Indian family structure. Despite educational upliftment and financial independence, gender remains at the bottom of the intersectionality of various types of inequalities that affect Indian women academics. | 
| [4] | Support perceptions, flexible work options and career outcomes: a study of working women at the threshold of motherhood in India. Shanmugam, M. M. & Agarwal, B. In Gender in Management: An International Journal, , , Jun 2019, Volume: 34 (4), Page: 254-286. . 
	Abstract [+]
	 Purpose | 
| [5] | Exploring Autonomy through Time Structuring 5. Shanmugam, M. M. In The South Asian Journal of Transactional Analysis , , Jan 2019, Volume: 5(1), Page: 61-68. . 
	Abstract [+]
	 Merlin Mythili has explored how she has uncovered her tactics of structuring her time, to best suit her ability to interact socially. In this personal narrative, she unravels the Transactional Analysis concept of basic hungers, as she explains how they play out for her and why. Merlin then associates these hungers with how she spends her time and mingles or keeps away from others. Her exploration leads her to understand the psychological games she plays, wittingly or unwittingly and their outcomes. Armed with this knowledge, the author shares her way of accepting erself, using her time with heightened awareness and striving for autonomy, much like a natural child. | 
| [6] | Impact of parenthood on women’s careers in the IT sector – a study in the Indian context. Shanmugam, M. M. In Gender in Management: An International Journal, , , May 2017, Volume: 32(5), Page: 352-368. 
	Abstract [+]
	 Purpose | 
National Journals
| [1] | Women from the Lowest Economic Strata in Unconventional Jobs: An Indian Perspective Shanmugam, M. M., Sudhakar, B., Dey, S. & Toppur, B. In Research Bulletin, ICAI, , Jan 2017, Volume: . 42 (4), Page: 175-186. 
	Abstract [+]
	 One of the enduring commonalities amongest the otherwise diverse and varied social frameworks of civilizations across the world and across timeline is the almost similar social status accorded to women in these societies. The treatment meted out to women in various societies over the years is characterized by the systemic discrimination and the subordinate role they play in the family and society at large. This has been the common feature of the social relationship and status that women hold not only across societies but within the social classes of every society including the Indian society. | 
International Conferences
| [1] | Impact of Parenthood on Women’s Career in the IT Sector- A Cass Study in the Indian Context. Shanmugam, M. M In 9th Biennial International Interdisciplinary Conference. Keele University. UK, Keele University. UK, Jun 2016. 
	Abstract [+]
	 Until recently, the traditional career advancement model, with an emphasis on full-time, | 
| [2] | Symbolic Icons of Empowerment: A Case Study on the Organizational Challenges that Ordinary Indian Women face in Unconventional Jobs. Shanmugam, M. M. In The Bridge, 27th Standing Conference on Organisational Symbolism. Copenhagen Business School & Malmo University. , Copenhagen Business School & Malmo University. Copenhagen. Denmark & Malmo University. Malmo. Sweden. , Jul 2009. 
	Abstract [+]
	 One of the enduring commonalities amongst the otherwise diverse and varied social frameworks of civilizations across the world and across timeline is the almost similar social status accorded to women in these societies. The treatment meted out to women in various societies over the years is characterized by the systemic discrimination and the subordinate role they play in the family and society at large. This has been the common feature of the social relationship and status that women hold not only across societies but within the social classes of every society including the Indian society. This is an exploratory study based on narrative research that ventures to examine the changing social and economic status of Indian women belonging to the backward classes within the ingrained caste framework that till today defines to a great extent the social and cultural fabric of the Indian society. This work seeks to understand the specific barriers (organizational and otherwise) that Indian women below poverty line face and their attempts to overcome them in their pursuit of economic independence and social upliftment through unconventional jobs. This study ventures to chronicle the familial influences, within the social and cultural milieu and background, their personality traits and their collective impact on their decision to pursue such unconventional jobs successfully. | 
| [3] | Managing Cultural Diversity at Workplace - An Indian Perspective. Shanmugam, M. M. In the Fourth AIMS International Conference on Management of AIMS International and IIM Indore. Indore. , IIM Indore. Indore, Dec 2006. 
	Abstract [+]
	 The overwhelming growth in international business propelled by globalization has encouraged an enormous global mobility of not only workforce but work stations (read MNCs) too than ever before. This migration of people and global organizations does not mean universality in workplace behaviour and management. Rather, the implications of globalization on workforce diversity, therefore workplace behavioural management are profound and direct. This paper attempts to orient the readers to the present scenario of cross-cultural workplace behaviour and management with an Indian perspective and profile the diversity management practices, features, problems and techniques of Multinationals in India and Indian multinationals aboard. | 
Books
| [1] | Basics of Qualitative Research Nelson M M In MKJC Publishers, , Dec 2024. 
	Abstract [+]
	 This book on Basics of Qualitative Research is an attempt to present in a very simplified manner, the three types of research designs and the nuances and layered aspects of research with specific focus on qualitative research using the Saunders’ Research Onion Model. | 
| [2] | In pursuit of that elusive progeny: Inspirational stories of the great Indian Middle-Class Shanmugam, M. M. In Kindle Edition, , Oct 2018. 
	Abstract [+]
	 Compassion and empathy make human life endearing and worthy to live. The short stories in this book nudge the reader to empathize with the ordinary yet inspirational characters as they go through unfathomable struggles in their mediocre lives. Be it a young Shruti who relentlessly pursues her elusive motherhood, an old Ranjidham who has lived all her life waiting for something or somebody or Aditya’s mother who finally lets go and embraces detachment, this book celebrates the dignity and courage of a motley of characters in the face of adversity. | 
| [3] | Quality Improvement in Real Sense or Just a Quick Fix? In Archana Krishan (Eds.), Cases on Quality Initiatives for Organizational Longevity Shanmugam, M. M. & Popli, S. In IGI Global Publisher: Pennsylvania (USA)., , Sep 2018. 
	Abstract [+]
	 High quality education has always been an aspiration for an average Indian student and an area where every parent is willing to invest. Quality offered a differentiation opportunity to business schools, and a market opportunity to the numerous ranking, rating, certification, and accreditation bodies. Today there are statutory accreditations (NBA and NAAC), national rankings (Business World, Business Today, IMRB, People Matters), international rankings (FT QS), and international accreditations (SAQS, AACSB, EDUIS, EPAS, ACBSP, AMBA). While all of them claim to be different and serve different missions and objectives, a business school essentially adds it to their portfolio as a feather in the cap. Do these rankings, certifications, and accreditations really make a difference? Do they really improve quality of education? The case study documents a business school and its journey through quality and accreditations. The names and instances have been fictionalized. The case, however, captures the situation, challenges, and opportunities. | 
| [4] | Cultural Diversity at Workplace: An HR Concern. In Saiyyaddin.M & Desai.T.P (Eds.), Emerging Issues in HRM: An Indian Perspective. Shanmugam, M. M. In Excel Books, , Nov 2007. 
	Abstract [+]
	 Tremendous growth in international business has shrunk the world into a global village and yet the cultural diversity continues to play a significant role in the corporate world. The paper on Cultural Diversity at the Work Place: An HR Concern suggests that diversity should be seen as opportunity and the work force should be encouraged to discuss and understand diversity to create a more conducive work environment.  | 

Dr. D VETRIVELAN M.B.A.,M.Phil.,NET.,Ph.D.,
Research Head & Associate Professor
Faculty Profile Dr. D.VETRIVELAN Research Head &Assistant Professor PG & Research Department of Management Studies Ed
Read more...Faculty Profile
Dr. D.VETRIVELAN
Research Head &Assistant Professor PG & Research Department of Management Studies
Education
Ph.D. (2016) – Periyar University, Salem, TN, India
M.Phil (2005) -Alagappa University, Karikudi, TN, India
M.B.A (2003) –VIT University, Vellore, TN, India
e-mail: vetrivelan@mkjc.in
Vidwan ID: 493131
Google Scholar ink: https://scholar.google.co.in/citations?user=fnVc_ZcAAAAJ&hl=en
Professional Experience
- Research Head &Assistant Professor, Dept. of Management studies Marudhar Kesari Jain College for Women (06.2023 - till date)
- Head &Assistant Professor, Dept. of BBA, Don Bosco College Yelagiri Hills (2018-2023)
- Assistant Professor, Dept. of Management Studies, Priya Darshini Engg College, Vaniyambadi (2014-2018)
- Assistant professor, Department of BBA, Sacred Heart College (Autnomous), Tiruapttur. (2010-2014)
- Assistant professor, Department of BBA, Sacred Heart College (Autnomous), Tiruapttur. (2004-2008)
Current Research Interest
Burnout, Organsiational Commitment, Aggressive Behaviour, Artificial Intelligence in Hr
Current PG/ Research Guidance
PHD: 2 Students-Completed
M.BA:Completed – 50 Ongoing – 3
Publications
National Conferences
| [1] | Artificial Intelligence in Employee’s Recruitment process Dr.Srinivasan K, Dr.G. Shoba & Dr. D. Vetrivelan In Wisdom India Publication Bangalore, Vaniyambadi , Aug 2023. 
	Abstract [+]
	 Attracting and recruiting talent is one of the main concerns for companies that are competing for talent in the global market. But with each open posts attracting thousands of applications, it has become challenging for HR managers to sort through all the applications and select the right candidates. About 52% of the recruitment and talent acquisition specialists find screening candidates from the application pool the hardest part of the recruitment process. But if we can automate the screening step or even other repetitive tasks in the hiring process, recruitment can become more efficient and effective. This is where artificial intelligence (AI) in recruitment and HR management comes into the picture, offering recruiters opportunities to disengage from repetitive screening tasks and focus on recruiting the best candidates. AI is helping companies find the correct talent by analysing resumes and matching them with job descriptions. Also HR professionals are expected to minimize costs and time, while at the same time on boarding top talent. Recruitment and searching for the right talent can really be an arduous job, but with the help of artificial intelligence (AI), it’s become increasingly easier. Hence this paper is aimed to highlight the role of AI in employee recruitment. The basic idea of the study is to scrutinise the related literature and find out the features, advantages and limitations/challenges of using AI which would be helpful for recruiters in better understanding of the technology-driven recruitment. | 
| [2] | Revolutionizing Hr: The Evolution and Adoption of Chatbots and Virtual Assistants Dr.D.Vetrivelan & Dr.Krishnamoorthi In Wisdom India Publication Bangalore, Vaniyambadi , Aug 2023. 
	Abstract [+]
	 The implications of technological developments and innovations for humans are increasingly becoming complex, with the role of machines changing from useful tools for production or usage to playing a critical role in different spheres of organisational and economic life (e.g. Coupe, 2019; Arslan et al., 2021) The rapid advancements in artificial intelligence (AI) and automation have significant implications for the future of work. As the business landscape evolves, it is imperative for Human Resource (HR) professionals to equip themselves with the necessary skills to adapt and lead in this AI-driven era human resources departments are undergoing a transformation, and at the forefront of this revolution are chatbots and virtual assistants. These digital companions have evolved significantly, becoming indispensable tools for HR professionals, streamlining processes, enhancing employee experiences, and improving overall efficiency. This article delves into the evolutionary journey of chatbots and virtual assistants in HR, from their early days of basic automation to their current roles as intelligent HR companions. | 
Workshops and Seminars Attended
National Seminars
| [1] | Preparing Hr for the future AI Driven Skill Development and Training Initiatives Organized, Vaniyambadi , 19 Oct 2023 to 20 Feb 2024 | 
International Workshops
| [1] | Research Methodology Attended, Online, 09 Oct 2023 to 14 Oct 2023 | 
National Workshops
| [1] | Theories in Learning &Curricula Design Organized, Vaniyambadi, 16 Feb 2024 to 17 Feb 2024 | 
International Conferences
| [1] | International Conference on Fostering Sustainable Development Goals Attended, Bangalore, 27 Jul 2023 to 28 Jul 2023 | 

Dr. G DEEPALAKSHMI MBA.,MMM.M.A.,M.Phil.,Ph.D.,SET.,M.COM.,
HOD & Associate Professor
Faculty Profile Dr. G. Deeplakshmi Assistant Professor & Head, PG & Research Department of Business Administration Ed
Read more...Faculty Profile
Dr. G. Deeplakshmi
Assistant Professor & Head, PG & Research Department of Business Administration
Education
Ph.D. (2016) – Mother's Theresa Women's University, Kodiakkanal
SET (2016) - Mother's Theresa Women's University, Kodiakkanal
M.Com. (2016) – Mother's Theresa Women's University, Kodiakkanal
MBA (2010) - Mother's Theresa Women's University, Kodiakkanal
M.Phil (2008) - Vinayaga Mission University, Salem
MMM (2007) - Mother's Theresa Women's University, Kodiakkanal
BBM (2000) - Vellalar College, Erode
E- Mail: hod.bba@mkjc.in
Google Scholar I'd: hod.bba@mkjc.in, link: https://scholar.google.com/citations?user=Mp832n4AAAAJ&hl=en
Vidwan I'd: hod.bba@mkjc.in, I'd No: 253141
Orcid I'd: hod.bba@mkjc.in, I'd No: 0009-0000-7822-4053
Research gate I'd: hod.bba@mkjc.in
Staff Approval No: MKJCW/2016/7860
Ph.D. Guideship Approval No: TVU/R/CFR/Ph.D.Guideship/order/2021/296
Professional Experience
Assistant Professor & Head, PG & Research Department of Business Administration, Marudhar Kesari Jain College for Women, Vaniyambadi from 2007 till date
Current Research Interest
Management, Business Administration, Marketing
Current Research Guidance:
Ph.D. Research Scholars : 04
PG Students: More than 500
UG Students:More than 500
Publications
International Journals
| [1] | A study on mobile markeitng and its impact on consumer buying behaviour J. Shema, Dr. G. Deepalakshmi In sodha prabha UGC care Group Journla, , Jan 2024, Volume: 49, Page: 2024. 
	Abstract [+]
	 A study on mobile markeitng and its impact on consumer buying behaviour | 
| [2] | Global issues of sustainable development A. Athiyaveni, Dr. G. Deepalakshmi In UGC care group 2, Marudhar kesari jain college for women, vaniyambadi, Dec 2023. 
	Abstract [+]
	 Global issues of sustainable development | 
| [3] | Impact of Integrated Artificial intelligence in Human Resource Management Functions Dr. G. Deepalakshmi In EISBN, , Dec 2023, Volume: 1, Page: 110. 
	Abstract [+]
	 Impact of Integrated Artificial intelligence in Human Resource Management Functions | 
| [4] | A study on problem faced by women employees in the leather industry with special reference to Tirupattur District A. Ahiyaveni, Dr. G. Deepalakshmi In Shodha prabha UGC care journal, Shodha prabha UGC care journal, Nov 2023, Volume: 48, Page: 02. 
	Abstract [+]
	 A study on problem faced by women employees in the leather industry with special reference to Tirupattur District | 
| [5] | A study on employee morale with special reference to Nippon electrical paint limited Dr. G. Deepalakshmi In UGC care group 2, Nippon electrical limited, Hosur, Jun 2023, Volume: XXI, Page: 20. 
	Abstract [+]
	 A study on employee morale with special reference to Nippon electrical paint limited | 
| [6] | Relationship of Green HRM with environment performmance bibiliometric analysis and using scopus database Dr. G. Deepalakshmi In UGC care group 2, , Jun 2023, Volume: XXI, Page: 21. 
	Abstract [+]
	 Relationship of Green HRM with environment performmance bibiliometric analysis and using scopus database | 
| [7] | consumer buying behaviour towards branded products with special reference to cosmetic items Dr. G. Deepalakshmi In South Indian journal of social science , , Dec 2022. 
	Abstract [+]
	 consumer buying behaviour towards branded products with special reference to cosmetic items | 
| [8] | A critical investigation on the role of automation through AI in reducing workplacae stress among the employees in modern business organisations Dr. G. Deepalakshmi In Impact of integrated Artificaila intelligence in Human Resource Management Functions , , Dec 2022, Volume: 110, Page: -. 
	Abstract [+]
	 A critical investigation on the role of automation through AI in reducing workplacae stress among the employees in modern business organisations | 
| [9] | A study on leadership style and thier impact on employee productivity in series pharma science LTd Dr. G. Deepalakshmi In UGC care group 2, KSRG Gardens, Hosur, Dec 2021. 
	Abstract [+]
	 A study on leadership style and thier impact on employee productivity in series pharma science LTd | 
| [10] | IOT based CRM business enhance the environment for the different large scale conusmer based indusrty mobile network Dr. G. Deepalakshmi In Strad Research, , Nov 2021. 
	Abstract [+]
	 IOT based CRM business enhance the environment for the different large scale conusmer based indusrty mobile network | 
| [11] | IOT based business intelligence to generate marketing outing Dr. G. Deepalakshmi In DCTH, IJBPAS, , Nov 2021. 
	Abstract [+]
	 IOT based business intelligence to generate marketing outing | 
| [12] | Awareness of Green marketing in retailing and its impact environment Dr. G. Deepalakshmi In International journal of innovative technology and exploring engineering (IJITEE), , Dec 2019, Volume: 9, Page: 2S3. 
	Abstract [+]
	 Awareness of Green marketing in retailing and its impact environment | 
| [13] | A study on dealers satisfaction on MPI LTD, Koothakkulam, Kochi A. Ahiyaveni, Dr. G. Deepalakshmi In Bonfring International Journal of Industrial Enggineering and Management Science, Koothakkulam, Kochi, Aug 2015, Volume: 5, Page: 329. 
	Abstract [+]
	 A study on dealers satisfaction on MPI LTD, Koothakkulam, Kochi | 
National Journals
| [1] | Marketing Management Dr.G.Deepalakshmi In Thakur Publications, Thakur Publications, chennai, Jun 2014. 
	Abstract [+]
	 Published a book named as Marketing Management | 
International Conferences
| [1] | Reducing workplace stress through AI among the employees in modern business organisation Dr. G. Deepalakshmi In A critical investigation on the role of automation through AI, Marudhar kesari jain college for women, vaniyambadi, Aug 2023. 
	Abstract [+]
	 Reducing workplace stress through AI among the employees in modern business organisation | 
| [2] | Ensuring a better life for present & Future Generation Dr. G. Deepalakshmi In Modern Perspective in Social Sciences, , Jun 2023. 
	Abstract [+]
	 Ensuring a better life for present & Future Generation | 
| [3] | Preparing the HR for the future AI driven skills development and training initiatives A. Dixitha, Dr. G. Deepalakshmi In AI based Recruitment and selection strategies , Marudhar kesari jain college for women, vaniyambadi, Jun 2023. 
	Abstract [+]
	 Preparing the HR for the future AI driven skills development and training initiatives | 
| [4] | Role of the innovation in entreprenuership Dr. G. Deepalakshmi In Innovation and Entreprenuership 5.0, , May 2023. 
	Abstract [+]
	 Role of the innovation in entreprenuership | 
| [5] | A study on marketing strategies used in Agricultural sectors J. Shema, Dr. G. Deepalakshmi In Integrated farming and challenging faces in indian agricultural sector, Marudhar kesari jain college for women, vaniyambadi, Mar 2023. 
	Abstract [+]
	 A study on marketing strategies used in Agricultural sectors | 
| [6] | Green HRM A revolution towards environmental sustainability B. Sakthimala, Dr. G. Deepalakshmi In Integrated farming and challenging faces in indian agricultural sector, Marudhar kesari jain college for women, vaniyambadi, Mar 2023. 
	Abstract [+]
	 Integrated farming and challenging faces in indian agricultural sector | 
| [7] | A study on innovative farming in agricultural sector A. Ahiyaveni, Dr. G. Deepalakshmi In Integrated farming and challenging faces in indian agricultural sector, Marudhar kesari jain college for women, vaniyambadi, Mar 2023. 
	Abstract [+]
	 Integrated farming and challenging faces in indian agricultural sector | 
| [8] | Histroy of our National Flag Dr. G. Deepalakshmi In Indian Independence conference, Marudhar kesari jain college for women, vaniyambadi, Dec 2019. 
	Abstract [+]
	 Histroy of our National Flag | 
| [9] | “A study on impact of women entrepreneurship” Dr.G.Deepalakshmi In Shanlax International journal of commerce, commerce department in Marudhar kesari Jain College for Women, Vaniyambadi., Feb 2018. 
	Abstract [+]
	 a paper on “A study on impact of women entrepreneurship” | 
| [10] | strategic planning and business policy for marketing the renewable energy products Dr.G.Deepalakshmi In Shanlax International journal of management , vaniyambadi, Aug 2017. 
	Abstract [+]
	 paper on strategic planning and business policy for marketing the renewable energy products | 
| [11] | ”Augmented contemporay Innovation in Multi Media (with Special Reference to tamil TV channels)” Dr.G.Deepalakshmi In Shanlax International journal of management, Marudhar kesari jain College for Women, Vaniyambadi, Aug 2017. 
	Abstract [+]
	 a paper on ”Augmented contemporary Innovation in Multi Media (with Special Reference to tamil TV channels)” | 
| [12] | ”self help group and thier purchases after joining in group” Dr.G.Deepalakshmi In Shanlax International journal of management, Marudhar kesari jain College for Women, Vaniyambadi, Aug 2016. 
	Abstract [+]
	 Published a paper on ”self help group and thier purchases after joining in group” | 
| [13] | “Lifestyle changes through involvement in micro financing” Dr.G.Deepalakshmi In Bonfring journal of management, Marudhar kesari Jain College for Women, Vaniyambadi., Aug 2015. 
	Abstract [+]
	 a paper on “Lifestyle changes through involvement in micro financing” | 
| [14] | “micro finance and effective tools for poverty eradication” Dr.G.Deepalakshmi In Sacred heart journal of Science & Humanities, sacred heart college, tirupattur. , Jun 2015. 
	Abstract [+]
	 a paper on “micro finance and effective tools for poverty eradication” | 
| [15] | “money laundering and tax havens” Dr.G.Deepalakshmi In Journal of global financial system in the post –crisis era , University Of Madras, Chennai, Mar 2010. 
	Abstract [+]
	 a paper on “money laundering and tax havens” | 
National Conferences
| [1] | “Future business prospects and Opportunities with special reference to business persons in Vellore” Dr.G.Deepalakshmi In MAYA’S publication, Sacred Heart College (Autonomous), tirupattur., Jan 2018. 
	Abstract [+]
	 a paper on “Future business prospects and Opportunities with special reference to business persons in Vellore” | 
| [2] | “Empowerment of women in contemporary India” Dr.G.Deepalakshmi In Raja Veliyeedu Publication, Thiruvalluar University (serkadu), Marudhar Kesari Jain College for Women, Vaniyambadi, Mar 2017. 
	Abstract [+]
	 a paper on “Empowerment of women in contemporary India” | 
| [3] | “Perception on Spiritual and Belief on Invisible Power with Special Reference to College going Girls in Vaniyambadi” Dr.G.Deepalakshmi In Shanlax International journal of management, Loyola College, Vettavalam. , Feb 2017. 
	Abstract [+]
	 a paper on “Perception on Spiritual and Belief on Invisible Power with Special Reference to College going Girls in Vaniyambadi” | 
| [4] | “Problems in self help group in India” Dr.G.Deepalakshmi In Archers & Elevators Publishing House, College of Business Management in krishnagiri. , Mar 2015. 
	Abstract [+]
	 A paper on “Problems in self help group in India” . | 
| [5] | “Uses of social networking in today’s Dr.G.Deepalakshmi In Archers & Elevators Publishing House, College of Business Management in krishnagiri., Mar 2015. 
	Abstract [+]
	 a paper on “Uses of social networking in today’s” | 
| [6] | “self help group in India” Dr.G.Deepalakshmi In Journal of Global Competitiveness in business trends , Bargur arts and Science College,Bargur, Mar 2011. 
	Abstract [+]
	 paper on “self help group in India” | 
| [7] | women empowerment through entrepreneurship Dr.G.Deepalakshmi In Journal of improvement of women through entrepreneurship, Kumara Rani Arts and Science College, Coimbatore., Sep 2010. 
	Abstract [+]
	 paper on “women empowerment through entrepreneurship | 
International Seminars
| [1] | A study on cyber crime and social media Dr. G. Deepalakshmi In Cyber law policies and procedures in banking sector, Marudhar kesari jain college for women, vaniyambadi, Apr 2022. 
	Abstract [+]
	 A study on cyber crime and social media | 
National Seminars
| [1] | Research ethics A. Ahiyaveni, Dr. G. Deepalakshmi In JEC Publication, , Jun 2023. 
	Abstract [+]
	 Research ethics | 
| [2] | consumer buying behaviour towards branded products with special reference to cosmetic items Dr. G, Deepalakshmi In Consumer buying behaviour , Marudhar kesari jain college for women, vaniyambadi, Nov 2017. 
	Abstract [+]
	 consumer buying behaviour towards branded products with special reference to cosmetic items | 
| [3] | Problems and strategies faced in leather industries Dr. G, Deepalakshmi In Employement crisis and solution in vellore district with special reference to leather industry, Islamiah college, Vaniyambadi, Oct 2017. 
	Abstract [+]
	 Problems and strategies faced in leather industries | 
| [4] | “Self help groups in Vellore district” Dr.G.Deepalakshmi In JPS scientific publication ltd, Sacred Heart College (Autonomous), tirupattur., Oct 2015. 
	Abstract [+]
	 a paper on “Self help groups in Vellore district” . | 
| [5] | “Management of women self help group” Dr.G.Deepalakshmi In Archers & Elevators Publishing House, College of Business Management in krishnagiri, Mar 2015. 
	Abstract [+]
	 paper on “Management of women self help group” | 
| [6] | customer relationship in banking Sector in India Dr.G.Deepalakshmi In Journal of banking financial system , RNS Institute of Technology, Bangalore, Jun 2010. 
	Abstract [+]
	 paper on customer relationship in banking Sector in India | 
Books
| [1] | Computer Application in Business Dr. G. Deepalakshmi In Computer Application in Business, , Dec 2023. 
	Abstract [+]
	 CAB | 
| [2] | The intersection of psychology and the modern workplace A. Ahiyaveni, Dr. G. Deepalakshmi In Peer reviewed , , Sep 2023. 
	Abstract [+]
	 The intersection of psychology and the modern workplace | 
| [3] | Sustainable economic development indian perspective Dr. G. Deepalakshmi In Confernece , Vivekanandha College of Arts and Science, Thiruchencode, Apr 2023. 
	Abstract [+]
	 Sustainable economic development indian perspective | 
| [4] | Social Psychology Dr. G. Deepalakshmi In Charulatha publications, Chennai , Nov 2020. 
	Abstract [+]
	 Social psychology | 
Workshops and Seminars Attended
National Seminars
| [1] | Micro finance and its impact in the scoiety Attended, Soka Ikeda college for Arts and Science for women, Chennai, 13 Oct 2023 to 13 Oct 2023 | 
| [2] | national seminar on employment crises and solution in vellore district-with special reference to leather industry Attended, Islamiah college(automonous), Vaniyambadi., 26 Oct 2017 to 26 Oct 2017 | 
| [3] | National seminar on demonetisation & Indian economy Attended, Sacred Heart College (Autonomous), tirupattur., 06 Sep 2017 to 06 Sep 2017 | 
| [4] | National seminar on corporate social responsibility Attended, Mazharul Uloom College, ambur , 20 Oct 2016 to 20 Oct 2016 | 
| [5] | national seminar on convergence of internet & commerce in modern era (A think-tank of technocrats and academics) Attended, Marudhar kesari jain College for Women, Vaniyambadi, 26 Feb 2016 to 26 Feb 2016 | 
| [6] | National seminar on Rural Marketing Attended, Sacred Heart College (Autonomous) Tirupattur., 21 Aug 2015 to 21 Aug 2015 | 
| [7] | international conference on international business scenario in Indian context Attended, Sacred Heart College (Autonomous), tirupattur., 09 Jan 2014 to 10 Jan 2014 | 
| [8] | State Level Seminar On “Waste Management” Attended, Sacred Heart College (Autonomous), tirupattur., 03 Oct 2011 to 03 Oct 2011 | 
| [9] | national level Seminar on Global Competitiveness in Business: Trends & Traits Attended, Government Arts and Science College for Women, Bargur., 10 Mar 2011 to 10 Mar 2011 | 
| [10] | national level seminar on “Best Practices in Higher Education with Reference to Rural Areas” Attended, IQAC at Marudhar Kesari Jain College, vaniyambadi, 26 Feb 2011 to 26 Feb 2011 | 
| [11] | State Level Conference on “Retail Management in the Indian Scenario” Attended, Sacred Heart College (Autonomous), tirupattur., 24 Sep 2010 to 24 Sep 2010 | 
| [12] | National Level Seminar on Empowerment of Women Through Entrepreneurship- issues, Challenges & Opportunities Attended, Kumararani Meena Muthiah College of Arts & Science (Co-Ed), Chennai., 09 Mar 2010 to 09 Mar 2010 | 
| [13] | National Seminar on Challenges of the Changing Business Paradigms in the globalisation Era Attended, Pathyusha Institute of Technology & Management, 06 Oct 2009 to 06 Oct 2009 | 
| [14] | “Insurance – Its Prospects, Challenges & Trends Attended, Sacred Heart College (Autonomous), tirupattur., 28 Aug 2009 to 28 Aug 2009 | 
| [15] | National level seminar on Understanding Consumers: Are/New Look Attended, Marudhar kesari jain College for Women, Vaniyambadi, 14 Aug 2009 to 14 Aug 2009 | 
| [16] | “Modern Management” Attended, BBA, Marudhar Kesari Jain College, vaniyambadi, 06 Mar 2009 to 06 Mar 2009 | 
| [17] | “Corporate Social Responsibility & Business Ethics” Attended, Sacred Heart College (Autonomous), tirupattur., 12 Oct 2007 to 12 Oct 2007 | 
International Workshops
| [1] | Research Methodology Attended, SRM Institue, Chennai, 09 Oct 2023 to 14 Oct 2023 | 
| [2] | Decontructive reading and practice Attended, SRM Institue, Chennai, 11 Jul 2023 to 12 Jul 2023 | 
National Workshops
| [1] | workshop for research scholars Attended, IQAC at Marudhar Kesari Jain College, vaniyambadi, 11 Nov 2014 to 12 Nov 2014 | 
| [2] | national colloquium on emerging trends in Indian retail trade Attended, Marudhar kesari jain College for Women, Vaniyambadi, 08 Feb 2013 to 08 Feb 2013 | 
| [3] | SPSS a workshop for budding researchers Attended, IQAC at Marudhar Kesari Jain College, vaniyambadi, 01 Sep 2012 to 01 Sep 2012 | 
| [4] | workshop quality enhancement on 30th & 31st July 2012 at Attended, Sambhram institutions school of management, Bangalore, 30 Jul 2012 to 31 Jul 2012 | 
| [5] | Workshop for Research Scholars Attended, IQAC at Marudhar Kesari Jain College, vaniyambadi, 04 Nov 2011 to 05 Nov 2011 | 
| [6] | Workshop on the Application of Statistical Tools & Techniques for Researches Attended, University Of Madras, Chennai, 17 Dec 2009 to 18 Dec 2009 | 
International Conferences
| [1] | Integrated farming and challenging faces in Agricultural sector Attended, Marudhar kesari jain college for women, vaniyambadi, 01 Mar 2023 to 01 Mar 2023 | 
| [2] | international conference on new dimensions of commerce in the globalised era Attended, Marudhar kesari jain College for Women, Vaniyambadi, 27 Feb 2018 to 27 Feb 2018 | 
| [3] | international conference on augmented contemporary ideas and innovations in business interventions Organized, Marudhar kesari jain College for Women, Vaniyambadi, 17 Aug 2017 to 17 Aug 2017 | 
| [4] | international conference on Global business trends & revolution in India Organized, Marudhar kesari jain College for Women, Vaniyambadi, 11 Aug 2016 to 11 Aug 2016 | 
| [5] | international conference on prolific management crafts for global eminenece Organized, Marudhar kesari jain College for Women, Vaniyambadi, 13 Aug 2015 to 13 Aug 2015 | 
| [6] | international conference on innovations in functional management Attended, Sacred Heart College (Autonomous), tirupattur., 24 Sep 2014 to 24 Sep 2014 | 
| [7] | International Conference on Emerging Trends in E-Commerce Attended, University Of Madras, Chennai, 16 Mar 2011 to 17 Mar 2011 | 
| [8] | International Conference on “Global Financial System in the post-Crisis Era-Issues, Challenges & Opportunities” Attended, University Of Madras, Chennai, 16 Mar 2010 to 17 Mar 2010 | 
National Conferences
| [1] | national conference on relevance of corporate responsibility in social development Attended, Sacred Heart College (Autonomous), tirupattur., 20 Sep 2016 to 21 Sep 2016 | 
| [2] | national conference on opportunities and challenges of Indian business in dynamic global environment Attended, Sacred Heart College (Autonomous), tirupattur., 22 Jan 2016 to 22 Jan 2016 | 
| [3] | National conference on inclusion: current status, challenges & opportunities Attended, Marudhar kesari jain College for Women, Vaniyambadi, 29 Sep 2014 to 29 Sep 2014 | 
| [4] | National Conference on Technology in modern management Organized, Marudhar kesari jain College for Women, Vaniyambadi, 14 Aug 2014 to 14 Aug 2014 | 
| [5] | national level workshop on “capacity building of rural graduates students Attended, Sacred Heart College (Autonomous), tirupattur., 13 Aug 2014 to 14 Aug 2014 | 
| [6] | national conference on the management-today Attended, Marudhar kesari jain College for Women, Vaniyambadi, 03 Feb 2014 to 03 Feb 2014 | 
| [7] | National Conference on the management-today's Organized, Marudhar kesari jain College for Women, Vaniyambadi, 03 Feb 2014 to 03 Feb 2014 | 
| [8] | National Conference on Emerging Trends in Indian Retail Trade Attended, Marudhar kesari jain College for Women, Vaniyambadi, 08 Feb 2013 to 08 Feb 2013 | 
| [9] | State Level Conference on “Innovations in Modern Marketing” Attended, Sacred Heart College (Autonomous), tirupattur., 23 Sep 2011 to 23 Sep 2011 | 
| [10] | national Conference on impact of Micro Finance in Enhancing Competitiveness and Growth of Rural Markets in India” Attended, P.S.G.R.Krishnammal College for Women., 23 Dec 2010 to 23 Dec 2010 | 
Trainings
| [1] | One week International FDP on Adapting english language teachig to the Fourth Industrail Revoluation Attended, Bharat Institute of Enggineering and Technology, Hydrabad, 21 Jun 2023 to 27 Jun 2023 | 
| [2] | 5 FDP on unleashing the potential transforming using modern tech tools Attended, St. Pauls College, Bengalore, 19 Jun 2023 to 26 Jun 2023 | 
| [3] | Seven days National level FDP on Research Methodology Attended, PPG College of Arts and Science College, Coimbatore , 12 Dec 2022 to 19 Dec 2022 | 
| [4] | 5 Days FDP on Advanced tolls and techniques for best research Attended, RV Institute of Technology and Management, Bangalore, 26 Sep 2022 to 30 Sep 2022 | 
| [5] | faculty development workshop outcome based education Attended, Don Bosco College (co-ed), Yelagiri., 26 Oct 2018 to 27 Oct 2018 | 
| [6] | faculty development programme on outcome based education, 15th September 2018 organised by IQAC Attended, Marudhar Kesari Jain College for Women, Vaniyambadi., 15 Sep 2018 to 15 Sep 2018 | 
| [7] | training programme on academic leadership Attended, centre of academic leadership and education management., 22 Jan 2018 to 25 Jan 2018 | 
| [8] | faculty knowledge program Attended, IBS ICFAI business school., 29 Jul 2017 to 29 Jul 2017 | 
| [9] | faculty development program on leadership skills level 1 Attended, ICT academy, 05 Apr 2017 to 06 Apr 2017 | 
| [10] | “workshop on counselling skills” faculty development programme organised by IQAC Attended, Marudhar Kesari Jain College for Women Vaniyambadi. , 20 Dec 2014 to 20 Dec 2014 | 
| [11] | Internal Quality Assurance Cell organised Faculty Development Programme Attended, Marudhar Kesari Jain College for Women, Vaniyambadi., 19 Jul 2014 to 19 Jul 2014 | 
| [12] | faculty improvement programme organised by academic excellence wing of IQAC Attended, Marudhar Kesari Jain College for Women, Vaniyambadi., 08 Mar 2014 to 08 Mar 2014 | 
| [13] | Internal Quality Assurance Cell Organised National Level Faculty Development Programme Attended, Marudhar Kesari Jain College for Women, Vaniyambadi., 16 Dec 2013 to 16 Dec 2013 | 
| [14] | Internal Quality Assurance Cell organised Faculty Development Programme Attended, Marudhar Kesari Jain College for Women, Vaniyambadi., 01 Sep 2012 to 01 Sep 2012 | 
| [15] | Internal Quality Assurance Cell Organised Faculty Development Programme Attended, Marudhar Kesari Jain College for Women, Vaniyambadi. , 23 Jul 2011 to 23 Jul 2011 | 
| [16] | training Programme on “Quality Improvement Programme for College Teachers Attended, Voorhees College, Vellor, 21 Jul 2007 to 22 Jul 2007 | 
Guest Lectures
| [1] | Acted as Jurist for the “Extravaganza-2018” Attended, Don Bosco College (Co-Ed) , 13 Oct 2018 to 13 Oct 2018 | 
| [2] | guest Lecture on GST Attended, Thiruvalluvar University College of Arts and Science, Tirupattur, 16 Mar 2018 to 16 Mar 2018 | 
| [3] | Guest Talk topic on Stress Management Attended, College of Business Management, Krishnagiri , 14 Oct 2017 to 14 Oct 2017 | 
Others
| [1] | Chief Guest in 22nd Annual Day Celebrations Attended, Sun Vidyalaya Nursery & Primary School, Tirupattur., 06 Apr 2018 to 06 Apr 2018 | 
| [2] | Inter collegiate competition (B-Blaze-18) Organized, Marudhar kesari jain College for Women, Vaniyambadi, 30 Jan 2018 to 30 Jan 2018 | 
| [3] | Academic Leadership & Education Management Attended, UGC HRDC Aligarh Muslim University, 22 Jan 2018 to 25 Jan 2018 | 
| [4] | chief guest in inter collegiate competition Attended, Shenmugha arts and science college thiruvanamallai., 06 Oct 2017 to 06 Oct 2017 | 
| [5] | chair person in national Conference on Contemporary Management Practices Attended, loyola college vettavalam., 28 Feb 2017 to 28 Feb 2017 | 
| [6] | Resources person in workshop. Attended, Gonzaga College of Arts & Science for Women, krishnagiri , 09 Feb 2017 to 09 Feb 2017 | 
| [7] | Inter collegiate competition (B-Blaze-17) Organized, Marudhar kesari jain College for Women, Vaniyambadi, 31 Jan 2017 to 31 Jan 2017 | 
| [8] | resources person in conference Attended, Mazharul Uloom College, Ambur , 13 Oct 2016 to 13 Oct 2016 | 
| [9] | Panel Member in National Conference Attended, Sacred Heart College (Autonomous), tirupattur, 20 Sep 2016 to 20 Sep 2016 | 
| [10] | Inter collegiate competition (B-Blaze-16) Organized, Marudhar kesari jain College for Women, Vaniyambadi, 28 Jan 2016 to 28 Jan 2016 | 
| [11] | Inter collegiate competition (B-Blaze-14) Organized, Marudhar kesari jain College for Women, Vaniyambadi, 17 Dec 2014 to 17 Dec 2014 | 
| [12] | Inter collegiate competition (B-Blaze-13) Organized, Marudhar kesari jain College for Women, Vaniyambadi, 05 Mar 2013 to 05 Mar 2013 | 
Awards & Honors
| [1] | Quality and Excellence award Sacred Heart College, tirupattur, Mar 2023 | 
| [2] | Vajira Kodi Mani Award Dharma Chakkara Kodimani Award, Dec 2022 | 
| [3] | Mahakavi Bharathiyar Award Tamil Semmozhi Mandram - Jan 2022 | 
| [4] | Best Academician Award ESN Publication, Mar 2021 | 
| [5] | Appreciation Award International Women's Day, Mar 2020 | 
| [6] | Kalai Rathna Award Kalai Ilakiya Kazhagam and Kavignan Pathippagam, Feb 2020 | 
| [7] | Appreciation Award Sacred Heart College, tirupattur, Sep 2017 | 

Ms. A ATHIYAVENI MBA.,M.A.,M.COM.,SET.,
Assistant professor
Faculty Profile Ms.A.Athiyaveni Assistant Professor PG & Research Department of Business Administration Education MBA&n
Read more...Faculty Profile
Ms.A.Athiyaveni
Assistant Professor
PG & Research Department of Business Administration
Education
MBA (2011) – Adhiyamaan College ,Hosur, TN, India
SET(2016) -Mother Teresa Womens University -Kodaikanal, TN, India
M.A W.S. (2017) – Mother Teresa Womens University -Kodaikanal, TN, India
M.Com(2019)-Mother Teresa Womens University -Kodaikanal, TN, India
e-mail: athiyaveni@mkjc.in
Vidwan ID: URL://vidwan.inflibnet.ac.in/profile/220326
ORCID ID:
Google Scholar Link: https://scholar.google.com/citations?user=wjz_rx4AAAAJ&hl=en
Professional Experience
Designation:
- Assistant Professor, PG & Research Dept. of Business Administration, Marudhar Kesari Jain College for Women (2011- till date)
Current Research Interest
problems faced by employees
Current PG/ Research Guidance
M.BA: Completed – 20, Ongoing – 4
| .No | Year | Journal Publication (Mention UGC/Peer Reviewed) | Book / Book Chapter Publication | Conference Proceedings/ Presentation / Participation | Patent | Webinar/ Seminar & Workshop | FDP Attended | Certification course | Professional Body Membership | Awards | Invited as Resource Person | 
| 1 | 2023-2024 | 1 | 11 | 3 | 
 | 2 | 6 | 2 | 3 | 
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| 2 | 2022-2023 | 1 | 1 | 3 | 
 | 8 | 4 | 
 | 3 | 
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| 3 | 2021-2022 | 
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| 4 | 2020-2021 | 
 | 1 | 
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 | 60 | 2 | 
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 | 1 | 
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| 5 | 2019-2020 | 
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 | 10 | 1 | 
 | 2 | 1 | 
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| 6 | 2018-2019 | 
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 | 1 | 1 | 
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| 7 | Before 2018 | 
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| Total | 
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Publications
National Journals
| [1] | A STUDY ON EMPLOYEE MORALE WITH REFERENCE TO INDIAN NIPPON ELECTRICAL LIMITED, HOSUR Ms.A.Athiyaveni, MBA.,M.A(W.S).,M.Com.,SET., In SOUTH INDIA JOURNAL OF SOCIAL SCIENCES, UGC CARE ISSN: 0972 – 8945, Jun 2023, Volume: XXI. | 
International Conferences
| [1] | A Comparitive Study of Savings among Working women's in Banking and Postal Sectors A.Athiyaveni In Shanlax, Vaniyambadi, Feb 2018. | 
| [2] | Impact of GST in FMCG Products A.Athiyaveni In Mayas Publication, Tirupathur, Jan 2018. | 
| [3] | A Study on Retrenchment in Presscom Products P. Ltd. A.Athiyaveni In Shanlax International Journal, Vaniyambadi, Aug 2017. | 
| [4] | A Study on Technology Performance Management System with Special reference to BHEL-Ranipet. A.Athiyaveni In Shanlax International Journal of Arts and Science and Humanities, Vettavalam,Thiruvannamalai., Feb 2017. | 
| [5] | Entrepreneurship and Economic Development A.Athiyaveni In Shanlax, Vaniyambadi, Nov 2016. | 
| [6] | Internet Marketing A.Athiyaveni In Shanlax, Vaniyambadi, Nov 2016. | 
| [7] | Rural Women Entrepreneurship A.Athiyaveni In PRIMS, Salem, Jan 2016. | 
| [8] | A Study on Technology and Advancement in Inventory Management A.Athiyaveni In Bonfring, Vaniyambadi, Aug 2015. | 
| [9] | A Study on Technology Dealer Satisfaction of MPI Ltd. A.Athiyaveni In Bonfring, Vaniyambadi, Aug 2015. | 
National Conferences
| [1] | Women Empowerment and Economic Development A.Athiyaveni In Modern Literature in English Since 1980, Vaniyambadi, Mar 2017. | 
| [2] | Impact of Celebrities in buying a Product A.Athiyaveni In Innovative Business Strategies, Krishnagiri, Mar 2015. | 
| [3] | A Paper on Marketing Ethics A.Athiyaveni In Modern Trends & Development Strategies in Indian Business, Salem, Feb 2014. | 
Others
| [1] | EDUCATION AND ECONOMIC GROWTH: AN EMPIRICAL ANALYSIS OF NONLINEARITIES S.Dhivya Dharshini, 2 A.Athiyaveni, 3G.Deepalakshmi, 4V.Sabar In SUSTAINABLE ECONOMIC DEVELOPMENT - INDIAN PERSPECTIVE, , Apr 2023. | 
Workshops and Seminars Attended
National Seminars
| [1] | National Level InterCollegiate Meet Attended, Shanmuga Industries Arts & Science College.,Thiruvannamalai., 06 Oct 2017 to 06 Oct 2017 | 
| [2] | Demonetisation & Indian Economy Attended, Sacred Heart College,Tirupathur, 06 Sep 2017 to 06 Sep 2017 | 
| [3] | Corporate Social Responsibility Attended, Mazharul Uloom College ,Ambur., 20 Oct 2016 to 20 Oct 2016 | 
| [4] | Relevance of Corporate Social Responsibility in Social Development Attended, Sacred Heart College,Tirupathur, 20 Sep 2016 to 21 Sep 2016 | 
| [5] | Covergence of Internet & Commerce in Modern Era Attended, MKJC ,Vaniyambadi, 26 Feb 2016 to 26 Feb 2016 | 
| [6] | Rural Marketing Attended, Sacred Heart College,Tirupathur, 21 Aug 2015 to 21 Aug 2015 | 
International Conferences
| [1] | New Dimensions of Commerce in the Globalised Era 2018 Attended, MKJC ,Vaniyambadi, 27 Feb 2018 to 27 Feb 2018 | 
| [2] | Augmented Contemporary Ideas and Innovation in Business Interventions ICACIIBI 2017 Attended, MKJC ,Vaniyambadi, 17 Aug 2017 to 17 Aug 2017 | 
| [3] | Augmented Contemporary Ideas and Innovations in Business Interventions ICACIIBI-2017 Organized, MKJC ,Vaniyambadi, 17 Aug 2017 to 17 Aug 2017 | 
| [4] | Prolific Management Crafts for Global Eminence ICPMCGE-2015 Organized, MKJC ,Vaniyambadi, 13 Aug 2015 to 13 Aug 2015 | 
National Conferences
| [1] | Contemporary Management Practices Attended, Vettavalam,Thiruvannamalai., 28 Feb 2017 to 28 Feb 2017 | 
| [2] | Contemporary Management Practices Attended, Vettavalam,Thiruvannamalai., 28 Feb 2017 to 28 Feb 2017 | 
| [3] | Opportunities and Challenges of Indian Business in Dynamic Global Environment Attended, Sacred Heart College,Tirupathur, 22 Jan 2016 to 22 Jan 2016 | 
| [4] | Finclusion:Current Status,Challenges & Opportunities Attended, MKJC ,Vaniyambadi, 29 Sep 2014 to 29 Sep 2014 | 
| [5] | Technology in Modern Management Organized, MKJC ,Vaniyambadi, 14 Aug 2014 to 14 Aug 2014 | 
| [6] | Emerging Trends in Indian Retail trade Attended, MKJC ,Vaniyambadi, 08 Feb 2013 to 08 Feb 2013 | 
Others
| [1] | Faculty Development Program Attended, Donbosco Yelagiri, 26 Oct 2018 to 27 Oct 2018 | 
| [2] | Faculty Development Program Attended, MKJC ,Vaniyambadi, 15 Sep 2018 to 15 Sep 2018 | 
| [3] | B-Blaze Organized, MKJC ,Vaniyambadi, 28 Aug 2018 to 28 Aug 2018 | 
| [4] | Investor Awareness Program Attended, MKJC ,Vaniyambadi, 01 Feb 2018 to 01 Feb 2018 | 
| [5] | B Blaze Organized, MKJC ,Vaniyambadi, 30 Jan 2018 to 30 Jan 2018 | 
| [6] | National Nutrition Week 2017-NUTRI -SMART Attended, MKJC ,Vaniyambadi, 04 Sep 2017 to 06 Sep 2017 | 
| [7] | Faculty Knowledge Program Attended, Vellore, 29 Jul 2017 to 29 Jul 2017 | 
| [8] | Faculty Development Program Attended, MKJC ,Vaniyambadi, 05 Apr 2017 to 06 Apr 2017 | 
| [9] | B Blaze Organized, MKJC ,Vaniyambadi, 31 Jan 2017 to 31 Jan 2017 | 
| [10] | B Blaze Organized, MKJC ,Vaniyambadi, 28 Jan 2016 to 28 Jan 2016 | 
| [11] | Faculty Development Program Attended, MKJC ,Vaniyambadi, 20 Dec 2014 to 20 Dec 2014 | 
| [12] | Researchcraft Attended, MKJC ,Vaniyambadi, 12 Nov 2014 to 12 Nov 2014 | 
| [13] | Faculty Development Program "Faculties of a Faculty" Attended, MKJC ,Vaniyambadi, 19 Jul 2014 to 19 Jul 2014 | 
| [14] | THINK TANK on TEACHING & RESEARCH Attended, MKJC ,Vaniyambadi, 14 Mar 2014 to 14 Mar 2014 | 
| [15] | Faculty Development Program Lessons and Values for Life Attended, MKJC ,Vaniyambadi, 08 Mar 2014 to 08 Mar 2014 | 
| [16] | PEP Attended, MKJC ,Vaniyambadi, 15 Feb 2014 to 15 Feb 2014 | 
| [17] | Faculty Development Program Attended, MKJC Vaniyambadi, 16 Dec 2013 to 16 Dec 2013 | 
| [18] | Lifeshop on Personsl Productivity Attended, Vaniyambadi, 24 Oct 2013 to 24 Oct 2013 | 
| [19] | Art Smart 2013-14 Organized, MKJC ,Vaniyambadi, 12 Oct 2013 to 12 Oct 2013 | 
| [20] | B Blaze Organized, MKJC ,Vaniyambadi, 05 Mar 2013 to 05 Mar 2013 | 
| [21] | Faculty Development Program Attended, Vaniyambadi, 01 Sep 2012 to 01 Sep 2012 | 
| [22] | B Blaze Organized, MKJC ,Vaniyambadi, 28 Mar 2012 to 28 Mar 2012 | 
| [23] | Self Development Program Attended, Vaniyambadi, 01 Mar 2012 to 01 Mar 2012 | 
| [24] | B Blaze Organized, MKJC ,Vaniyambadi, 25 Feb 2011 to 25 Feb 2011 | 
Awards & Honors
| [1] | SINTHANAI MEDHAGU MAGALIR VIRUDHU SINTHANAI SIRAGUGAL WITH KALAICHARAL PANNATTU TAMIL SANGAM - Mar 2023 | 
| [2] | MAGA KAVI BHARATHIYAR VIRUDHU TAMIL SEMMOZHI MANDRAM - Dec 2022 | 
| [3] | VAJRA KODI MANI VIRUDHU PASUMAI VASAL FOUNDATION -DINDUKAL - Dec 2022 | 
| [4] | KALAI RATHNA VIRUDHU KAVIGAN PADHIPAGAM, Feb 2020 | 
Memberships
| [1] | MEMBER of TERA for LIFETIME. | 
| [2] | MEMBER of STRAW for LIFETIME. | 
| [3] | MEMBER of TIP FOR UNITY CLUB for LIFETIME. | 
Publications
National Journals
| [1] | A STUDY ON EMPLOYEE MORALE WITH REFERENCE TO INDIAN NIPPON ELECTRICAL LIMITED, HOSUR Ms.A.Athiyaveni, MBA.,M.A(W.S).,M.Com.,SET., In SOUTH INDIA JOURNAL OF SOCIAL SCIENCES, UGC CARE ISSN: 0972 – 8945, Jun 2023, Volume: XXI. 
	Abstract [+]
	 A STUDY ON EMPLOYEE MORALE WITH REFERENCE TO INDIAN NIPPON ELECTRICAL LIMITED, HOSUR | 
International Conferences
| [1] | A Comparitive Study of Savings among Working women's in Banking and Postal Sectors A.Athiyaveni In Shanlax, Vaniyambadi, Feb 2018. 
	Abstract [+]
	 A Comparitive Study of Savings among Working women's in Banking and Postal Sectors Commerce Department . | 
| [2] | Impact of GST in FMCG Products A.Athiyaveni In Mayas Publication, Tirupathur, Jan 2018. 
	Abstract [+]
	 Impact of GST in FMCG Products  | 
| [3] | A Study on Retrenchment in Presscom Products P. Ltd. A.Athiyaveni In Shanlax International Journal, Vaniyambadi, Aug 2017. 
	Abstract [+]
	 A Study on Retrenchment in Presscom Products P. Ltd. | 
| [4] | A Study on Technology Performance Management System with Special reference to BHEL-Ranipet. A.Athiyaveni In Shanlax International Journal of Arts and Science and Humanities, Vettavalam,Thiruvannamalai., Feb 2017. 
	Abstract [+]
	 A Study on Technology Performance Management System with Special reference to BHEL-Ranipet. | 
| [5] | Entrepreneurship and Economic Development A.Athiyaveni In Shanlax, Vaniyambadi, Nov 2016. 
	Abstract [+]
	 Entrepreneurship and Economic Development | 
| [6] | Internet Marketing A.Athiyaveni In Shanlax, Vaniyambadi, Nov 2016. 
	Abstract [+]
	 Internet Marketing | 
| [7] | Rural Women Entrepreneurship A.Athiyaveni In PRIMS, Salem, Jan 2016. 
	Abstract [+]
	 Rural Women Entrepreneurship | 
| [8] | A Study on Technology and Advancement in Inventory Management A.Athiyaveni In Bonfring, Vaniyambadi, Aug 2015. 
	Abstract [+]
	 A Study on Technology and Advancement in Inventory Management | 
| [9] | A Study on Technology Dealer Satisfaction of MPI Ltd. A.Athiyaveni In Bonfring, Vaniyambadi, Aug 2015. 
	Abstract [+]
	 A Study on Technology Dealer Satisfaction of MPI Ltd. | 
National Conferences
| [1] | Women Empowerment and Economic Development A.Athiyaveni In Modern Literature in English Since 1980, Vaniyambadi, Mar 2017. 
	Abstract [+]
	 Women Empowerment and Economic Development | 
| [2] | Impact of Celebrities in buying a Product A.Athiyaveni In Innovative Business Strategies, Krishnagiri, Mar 2015. 
	Abstract [+]
	 Impact of Celebrities in buying a Product | 
| [3] | A Paper on Marketing Ethics A.Athiyaveni In Modern Trends & Development Strategies in Indian Business, Salem, Feb 2014. 
	Abstract [+]
	 "A Paper on Marketing Ethics" is about the Ethics to be followed in Marketing a Product in Market | 
Others
| [1] | EDUCATION AND ECONOMIC GROWTH: AN EMPIRICAL ANALYSIS OF NONLINEARITIES S.Dhivya Dharshini, 2 A.Athiyaveni, 3G.Deepalakshmi, 4V.Sabar In SUSTAINABLE ECONOMIC DEVELOPMENT - INDIAN PERSPECTIVE, , Apr 2023. 
	Abstract [+]
	 Abstract | 
Workshops and Seminars Attended
National Seminars
| [1] | National Level InterCollegiate Meet Attended, Shanmuga Industries Arts & Science College.,Thiruvannamalai., 06 Oct 2017 to 06 Oct 2017 | 
| [2] | Demonetisation & Indian Economy Attended, Sacred Heart College,Tirupathur, 06 Sep 2017 to 06 Sep 2017 | 
| [3] | Corporate Social Responsibility Attended, Mazharul Uloom College ,Ambur., 20 Oct 2016 to 20 Oct 2016 | 
| [4] | Relevance of Corporate Social Responsibility in Social Development Attended, Sacred Heart College,Tirupathur, 20 Sep 2016 to 21 Sep 2016 | 
| [5] | Covergence of Internet & Commerce in Modern Era Attended, MKJC ,Vaniyambadi, 26 Feb 2016 to 26 Feb 2016 | 
| [6] | Rural Marketing Attended, Sacred Heart College,Tirupathur, 21 Aug 2015 to 21 Aug 2015 | 
International Conferences
| [1] | New Dimensions of Commerce in the Globalised Era 2018 Attended, MKJC ,Vaniyambadi, 27 Feb 2018 to 27 Feb 2018 | 
| [2] | Augmented Contemporary Ideas and Innovation in Business Interventions ICACIIBI 2017 Attended, MKJC ,Vaniyambadi, 17 Aug 2017 to 17 Aug 2017 | 
| [3] | Augmented Contemporary Ideas and Innovations in Business Interventions ICACIIBI-2017 Organized, MKJC ,Vaniyambadi, 17 Aug 2017 to 17 Aug 2017 | 
| [4] | Prolific Management Crafts for Global Eminence ICPMCGE-2015 Organized, MKJC ,Vaniyambadi, 13 Aug 2015 to 13 Aug 2015 | 
National Conferences
| [1] | Contemporary Management Practices Attended, Vettavalam,Thiruvannamalai., 28 Feb 2017 to 28 Feb 2017 | 
| [2] | Contemporary Management Practices Attended, Vettavalam,Thiruvannamalai., 28 Feb 2017 to 28 Feb 2017 | 
| [3] | Opportunities and Challenges of Indian Business in Dynamic Global Environment Attended, Sacred Heart College,Tirupathur, 22 Jan 2016 to 22 Jan 2016 | 
| [4] | Finclusion:Current Status,Challenges & Opportunities Attended, MKJC ,Vaniyambadi, 29 Sep 2014 to 29 Sep 2014 | 
| [5] | Technology in Modern Management Organized, MKJC ,Vaniyambadi, 14 Aug 2014 to 14 Aug 2014 | 
| [6] | Emerging Trends in Indian Retail trade Attended, MKJC ,Vaniyambadi, 08 Feb 2013 to 08 Feb 2013 | 
Others
| [1] | Faculty Development Program Attended, Donbosco Yelagiri, 26 Oct 2018 to 27 Oct 2018 | 
| [2] | Faculty Development Program Attended, MKJC ,Vaniyambadi, 15 Sep 2018 to 15 Sep 2018 | 
| [3] | B-Blaze Organized, MKJC ,Vaniyambadi, 28 Aug 2018 to 28 Aug 2018 | 
| [4] | Investor Awareness Program Attended, MKJC ,Vaniyambadi, 01 Feb 2018 to 01 Feb 2018 | 
| [5] | B Blaze Organized, MKJC ,Vaniyambadi, 30 Jan 2018 to 30 Jan 2018 | 
| [6] | National Nutrition Week 2017-NUTRI -SMART Attended, MKJC ,Vaniyambadi, 04 Sep 2017 to 06 Sep 2017 | 
| [7] | Faculty Knowledge Program Attended, Vellore, 29 Jul 2017 to 29 Jul 2017 | 
| [8] | Faculty Development Program Attended, MKJC ,Vaniyambadi, 05 Apr 2017 to 06 Apr 2017 | 
| [9] | B Blaze Organized, MKJC ,Vaniyambadi, 31 Jan 2017 to 31 Jan 2017 | 
| [10] | B Blaze Organized, MKJC ,Vaniyambadi, 28 Jan 2016 to 28 Jan 2016 | 
| [11] | Faculty Development Program Attended, MKJC ,Vaniyambadi, 20 Dec 2014 to 20 Dec 2014 | 
| [12] | Researchcraft Attended, MKJC ,Vaniyambadi, 12 Nov 2014 to 12 Nov 2014 | 
| [13] | Faculty Development Program "Faculties of a Faculty" Attended, MKJC ,Vaniyambadi, 19 Jul 2014 to 19 Jul 2014 | 
| [14] | THINK TANK on TEACHING & RESEARCH Attended, MKJC ,Vaniyambadi, 14 Mar 2014 to 14 Mar 2014 | 
| [15] | Faculty Development Program Lessons and Values for Life Attended, MKJC ,Vaniyambadi, 08 Mar 2014 to 08 Mar 2014 | 
| [16] | PEP Attended, MKJC ,Vaniyambadi, 15 Feb 2014 to 15 Feb 2014 | 
| [17] | Faculty Development Program Attended, MKJC Vaniyambadi, 16 Dec 2013 to 16 Dec 2013 | 
| [18] | Lifeshop on Personsl Productivity Attended, Vaniyambadi, 24 Oct 2013 to 24 Oct 2013 | 
| [19] | Art Smart 2013-14 Organized, MKJC ,Vaniyambadi, 12 Oct 2013 to 12 Oct 2013 | 
| [20] | B Blaze Organized, MKJC ,Vaniyambadi, 05 Mar 2013 to 05 Mar 2013 | 
| [21] | Faculty Development Program Attended, Vaniyambadi, 01 Sep 2012 to 01 Sep 2012 | 
| [22] | B Blaze Organized, MKJC ,Vaniyambadi, 28 Mar 2012 to 28 Mar 2012 | 
| [23] | Self Development Program Attended, Vaniyambadi, 01 Mar 2012 to 01 Mar 2012 | 
| [24] | B Blaze Organized, MKJC ,Vaniyambadi, 25 Feb 2011 to 25 Feb 2011 | 
Awards & Honors
| [1] | SINTHANAI MEDHAGU MAGALIR VIRUDHU SINTHANAI SIRAGUGAL WITH KALAICHARAL PANNATTU TAMIL SANGAM - Mar 2023 | 
| [2] | MAGA KAVI BHARATHIYAR VIRUDHU TAMIL SEMMOZHI MANDRAM - Dec 2022 | 
| [3] | VAJRA KODI MANI VIRUDHU PASUMAI VASAL FOUNDATION -DINDUKAL - Dec 2022 | 
| [4] | KALAI RATHNA VIRUDHU KAVIGAN PADHIPAGAM, Feb 2020 | 

Ms. B SAKTHIMALA B.E(EEE).,MBA.,SET.,
Assistant professor

Dr. A RAKINI MBA.,M.Phil.,Ph.D.,
Assistant professor
Faculty Profile Dr. A. Rakini Assistant Professor PG & Research Department of Management Studies Education Ph.D. (2022) &nd
Read more...Faculty Profile
Dr. A. Rakini
Assistant Professor
PG & Research Department of Management Studies
Education
Ph.D. (2022) – Thiruvalluvar University, Vellore, TN, India
M.Phil. (2018)- Sacred Heart College , Tirupattur TN, India
M.B.A (2016) – Anna University, Chennai, TN, India
e-mail: rakini@mkjc.in , rakinisetu@gmail.com
Vidwan ID: 452019
Google Scholar Link: https://scholar.google.com/citations?user=bojzRF4AAAAJ&hl=en
Designation:
- Assistant Professor, Dept. of BBA, Marudhar Kesari Jain College for Women (2022- till date)
- Assistant Professor Dept. of BBA, Holy Cross Womens Arts and Science College (2018-2019)
Current Research Interest
AI & Advanced Software for Research
Current PG/ Research Guidance
M.B.A: Completed – 05, Ongoing – 5
BBA .: Completed – 10, Ongoing – 7
Publications
International Journals
| [1] | Conceptual Study on Manpower Guidance and Manpower Planning in Small Scale Industry Dr. A. Rakini In Shri Lai Bahadur Shastri Rashriya Sanskrit Vidyapeetha, Marudhar Kesari Jain College for Women, Vaniyambadi, Oct 2023, Volume: 48, Page: 187-194. 
	Abstract [+]
	 Manpower guidance is simply guiding and directing the employees and workers regarding the sector’s work. It typically deals with coordinating, motivating, controlling, directing of the various activities within the company or industry. The guidance refers to providing essential information by person with more experience to a new comer or fresher or existing employees to solve a problem or improve something. The guidance refers to the process of helping workers and employees to discover and develop their potentiality in their work or workplace. Further, manpower guidance helps in the development of workers or employees on their skills. On the other side manpower guidance helps in training the people in the workplace to achieve an optimal level of knowledge and skills in what they do. They become a updated by enhancing their mind. Moreover, an individual or worker or employees whomever receives proper guidance would surely contribute well to the company. A properly guided individual would be able to develop themselves into a better version and can shape them better. The principal of guidance certainly form the basis of the need of Manpower guidance. Guidance must take the all-round development of the person. Guidance involves personal help given by someone; which means to assist the person in working. It also assists him to solve problems that arise in work. The purpose of manpower guidance is to promote the growth of both individual and company by proving the employees a better training. | 
| [2] | A Study on Problem Faced by College Students On Pandemic Time and Proposal for Solution Dr. A. Rakini In Shri Lai Bahadur Shastri Rashriya Sanskrit Vidyapeetha, Marudhar Kesari Jain College for Women, Vaniyambadi, Jun 2023, Volume: XXI, Page: 12- 18. 
	Abstract [+]
	 The current study, which will be organized in light of previous research, aims to investigate issues facing college students. The study aimed to determine the views of college students regarding their issues of accommodation and nutrition, coping and orientation, anxiety about the future and unemployment, and educational attainment. For research purposes, data should be collected using questionnaires and personal information sheets prepared after consulting relevant literature. The study sample consisted of 320 randomly selected students studying at the college of during the 2019-2020 academic years. Studied according to faculty and gender variables. Regarding the obtained results, the views of the selected students in the two faculties about the problems they encountered during their college studies will be compared. The obtained data will be analyzed using the program SPSS. | 
| [3] | Empirical Research on Employee Retention Strategies Dr. A. Rakini In New Archaeological & Genological Society, Marudhar Kesari Jain College for Women, Vaniyambadi, Jun 2021, Volume: 8, Page: 64-69. 
	Abstract [+]
	 Human resource it is most important in all the organization. Nowadays every organization has improved technology usage. The human resource department need to adopt the modern technology. In wide-ranging growth of economy in each and every area market face competition. The increase of competition in an economy will create more avenues and opportunities for the HR. Today the most important challenge companies’ face is maintaining resources as well as retaining them in organization. The organizations play important role in securing employees and retaining skilled employees in the organization. The employees’ knowledge and skill are central for organization, their competence and they contribute for the growth of economy. Satisfying employees is very important because it motivates and encourages them to face the challenges in the organization. The retention plays the most significant role in any company. This study tries to research the facts given by various literatures related to employee retention and also factors that have an effect on the employee retention and process achievement a number of the employees. | 
| [4] | Challenges of Retaining The Best Talents Employees in Todays Global Business Scenario Dr. A. Rakini In Maharaja Sayajirao University of Baroda, Marudhar Kesari Jain College for Women, Vaniyambadi, Sep 2020, Volume: 54, Page: 185-190. 
	Abstract [+]
	 In this article the effort is to find the challenges of identifying the best pooled talents and its retention in today’s Global business scenario. This helps to understand the importanceof identifying talents and its retention. This enables to develop global business scenario. It discusses about various challenges faced by the employer and the employees. It discusses about the possibilities to reduce expenses which can help in overcoming the challenges in the organization by identifying quality candidates and long lead time.Other areas that are looked up on open position to fill pressure, managing job posting,collaborating with coworkers, spending time on non-hiring tasks etc. The best suggested method is to hire ring methods which could be effective for managing the challenges. | 
| [5] | A Research on Employee Retention in Sacred Heart College (Autonomous), Tirupattur Dr. A. Rakini In Blue Eyes Intelligence Engineering & Sciences , Marudhar Kesari Jain College for Women, Vaniyambadi, Dec 2019, Volume: 9, Page: 436-439. 
	Abstract [+]
	 Abstract---Many colleges experience increase in attrition and it has great impact on the performance of the colleges. Objective of this study is to find why employee are leaving their job and propose retention initiatives. The research instrument used to obtain data was questionnaire. A total 200 employees are there in the college. By using random sampling a total of 140 employees were interviewed using questionnaires. Correlation analysis is used to test the inter correlation between the variable. Correlation result shows that the two variables of motivation and job satisfaction were correlated with employee retention in the college. Same tool has been used to determine the relationship between the variables namely the relationship of the management with the staff and the factors influencing this relationship to grow stronger. Results indicate attrition is associated with compensation provided for the additional working hours to the staff and their selection process. These findings clearly indicate that in order to retain the best talented employees in the college, taking care of the employees by having good relationship with them is a must. | 
International Conferences
| [1] | Indian Agriculture and Farmers Problems and Reforms Dr. A. Rakini In parithi pathippagam, Marudhar Kesari Jain College for Women, Vaniyambadi, Mar 2023. 
	Abstract [+]
	 In olden days, agricultural technique was eco-friendly but didn’t yield high crop comparing | 
| [2] | Staff Retention Arts and Science College in Tirupattur Dr. A. Rakini In Oriental Research Madras, Marudhar Kesari Jain College for Women, Vaniyambadi, Sep 2021. 
	Abstract [+]
	 Now a days many college facing in attrition and most impact on the performance of the colleges. The objectives are find to why staffs are move on their college suggest retention in good solution. Here researcher used research instrument is questionnaire data was collected from Arts and Science colleges staff in Tirupattur taluk. A total number of staffs in the colleges by used random sampling to 200 staffs’ researcher were interviewed with questionnaires. The correlation analysis test for different variables. The test output shows the two variables one is motivation Factors & job satisfaction are relating with staff retention to the college. Statistical tools are determine to the relationship between the variable of the management and which factor influencing the relationship to develop to stronger. The attrition is indicate into compensation then additional hours to the staff selection steps. This study especially shows retain the best talented staff in the college, the staff have a good relationship is them must. | 
Others
| [1] | Women Empowerment in India and its Importance Dr. A. Rakini In Vivekanandha College of Arts and Science for Women, Elayampalayam, Marudhar Kesari Jain College for Women, Vaniyambadi, Aug 2023. 
	Abstract [+]
	 women empowerment in India is the most effective tools development as these days, women across the world are actively working as a leader surpassing others in all the speeches of life. As the entire world is clasping its the women governors and nations steered by these amazing figures who are taking over the responsibility and matching a head in the battle alone where required. | 
| [2] | A Conceptual Study On Cyber Crime And Cyber Criminals Dr. A. Rakini In parithi pathippagam, Marudhar Kesari Jain College for Women, Vaniyambadi, Apr 2022. 
	Abstract [+]
	 Today, Cybercrime has caused lot of damages to individuals, organizations and even the Government. | 
Workshops and Seminars Attended
International Seminars
| [1] | Emerging Trends In Financial Market And Its Impact On Business Attended, Marudhar Kesari Jain College for Women, Vaniyambadi, 27 May 2022 to 27 May 2022 | 
National Seminars
| [1] | My Story-Motivational Session By Successful Innovators Attended, Marudhar Kesari Jain College for Women, Vaniyambadi, 17 Nov 2022 to 17 Nov 2022 | 
| [2] | Research Guidelines Attended, Sivananda Sarma Memoria R.V. College, 02 Nov 2022 to 04 Nov 2022 | 
| [3] | Android Application Development Attended, Marudhar Kesari Jain College for Women, Vaniyambadi, 21 Oct 2022 to 21 Oct 2022 | 
| [4] | Won Ders of Physics Attended, Marudhar Kesari Jain College for Women, Vaniyambadi, 17 Oct 2022 to 17 Oct 2022 | 
| [5] | Recent Organization Practice On Human Resource Attended, Marudhar Kesari Jain College for Women, Vaniyambadi, 21 Sep 2022 to 21 Sep 2022 | 
National Workshops
| [1] | Structural Equation Modeling SEM Model Using IBM SPSS AMOS Software Attended, Gomsguru Academy, Bangalore, 03 Dec 2022 to 08 Dec 2022 | 
| [2] | Entrepreneurship As A Career Opportunity Attended, Marudhar Kesari Jain College for Women, Vaniyambadi, 25 Aug 2022 to 25 Aug 2022 | 
Short Term Courses
| [1] | Principles of Management Attended, Funded by the MOE, Govt of India, 11 Jan 2023 to 04 Apr 2023 | 
| [2] | 4PS of Marketing Mix Attended, Marudhar Kesari Jain College for Women, Vaniyambadi, 22 Jul 2022 to 22 Jul 2022 | 
Others
| [1] | Insurance and Income Tax & GST Courses Attended, Tiruvalluvar University, Vellore, 30 Jan 2023 to 03 Feb 2023 | 
| [2] | Research Methodology Attended, PPG College Arts & Science, Coimbatore, 12 Dec 2022 to 19 Dec 2022 | 
| [3] | Strategies in Research Methodology & Research Article Writing Using LATEX Attended, Marudhar Kesari Jain College for Women, Vaniyambadi, 30 Sep 2022 to 01 Oct 2022 | 

Ms. V TAMILARASI MBA.,
Assistant professor
Faculty Profile Ms.V.Tamilarasi Assistant Professor PG & Research Department of Business Administration Education M
Read more...Faculty Profile
Ms.V.Tamilarasi
Assistant Professor
PG & Research Department of Business Administration
Education
MBA(HRM) (2022) – Thiruvalluvar University, Vellore , TN, India
BBA (2020) – Thiruvalluvar University, Vellore , TN, India
e-mail: tamilarasi@mkjc.in
Vidwan ID: 452400
Professional Experience
Designation
1. Assistant Professor, Dept. of BBA, Marudhar Kesari Jain College for Women (2022- till date)
| S.No | Year | Journal Publication (Mention UGC/Peer Reviewed) | Book / Book Chapter Publication | Conference Proceedings/ Presentation / Participation | Webinar/ Seminar & Workshop | FDP Attended | Certification course | 
| 1 | 2023-2024 | 1 | 3 | 1 | 5 | 3 | 2 | 
| 2 | 2022-2023 | - | 2 | 2 | 8 | 4 | 2 | 
| Total | 1 | 5 | 3 | 12 | 7 | 4 | |
Publications
International Journals
| [1] | A Study on Employee Training and Development at Farida Classic Shoes Ms.V.Tamilarasi, BBA.,M.B.A(HRM)., In SOUTH INDIA JOURNAL OF SOCIAL SCIENCES, UGC CARE ISSN: 0972 – 8945, Jun 2023, Volume: XXI. | 
International Conferences
| [1] | Innovation Farming in Agricultural Sector V. Tamilarasi In International Conference on Integrated Farming and Changing Faces in Agriculture Sector, Mar 2023. | 
National Seminar
| [1] | Artificial Intelligence In Human Resources V. Tamilarasi In International Conference on "Preparing HR for the Future AI Driven Skills Development and Training Initiatives" Sponsored by ICSSR , Oct 2023. | 

Ms. P INDHUMATHI M.B.A.,HDCA.,
Assistant professor

Ms. S DHIVYA DHARSHINI M.B.A.,
Assistant professor

Ms. N NEESHATH KOWSER B.E., M.B.A.,
Assistant professor
Workshops and Seminars Attended Trainings [1] A five-day International Online Faculty Development Program Attended, Virtual , 25 Aug 2025 to 29 Au
Read more...Workshops and Seminars Attended
Trainings
| [1] | A five-day International Online Faculty Development Program Attended, Virtual , 25 Aug 2025 to 29 Aug 2025 | 
Others
| [1] | Book Chapter Attended, Virtual, 22 Sep 2025 to 22 Sep 2025 | 

Ms. V M AAYSHA MUSKAN M.B.A.,
Assistant professor

Ms. D MADHU BALA B.E.,M.B.A.,
Assistant professor
Events
Seminars & Workshops | 31-10-2025 to 01-11-2025 | Venue: College Campus
Research & Development Cell & Teaching Learning Centre - Workshop on "Thematic Analysis for Qualitative Research using ATLAS.ti (Hybrid Mode) -31-10-2025 & 01-11-2025Meeting | 30-10-2025 | Venue: Sri Roop Rajat Block Seminar Hall
NSS, NCC, UBA, YRC, RRC, and Rotaract Club - Awareness Programme on “ Cyber Threats and Their Impact on Society” - 30-10-2025Seminars & Workshops | 27-10-2025 to 31-10-2025 | Venue: Sri Roop Rajat Block Seminar Hall
Research & Development Cell , Internal Quality Assurance Cell & Faculty Development Cell - Workshop on "Acquiring the Art of Publishing Research" - 27-10-2025 to 31-10-2025Seminars & Workshops | 27-10-2025 to 31-10-2025 | Venue: Artificial Intelligence Lab
Internal Quality Assurance Cell & Faculty Development Cell - Training Programme on "Basic Computing Skills" - 27-10-2025 to 31-10-2025General | 18-10-2025 | Venue: Herbal Garden - MKJC Campus
IQAC & IKS Club "Ayurveda Day Celebration -2025" -18-10-2025General | 18-10-2025 | Venue: College Campus
College Union, Alumni Association, Karuna Club,NSS, Go Green Association & Dept of Psychology - "Eco freindly Diwali Celebraion" -18-10-2025Seminars & Workshops | 13-10-2025 to 31-10-2025 | Venue: Sri Roop Rajat AV Hall
Placement and Career Guidance Cell organizes Career Guidance Training Classes for TCS BPS 2026 -13-10-2025 to 31-10-2025Seminars & Workshops | 26-09-2025 | Venue: FIST Lab, Sri Arihant Block
Internal Quality Assurance Cell & Research and Development Cell - "Research Board Meet and Students Interaction Interaction on Environment Issues" - 26-09-2025General | 22-09-2025 to 30-09-2025 | Venue: Swami Vivekananda Auditorium
College Union & Fine Arts Association - "Navarathri Golu " - 22-09-2025 to 30-09-2025General | 20-09-2025 | Venue: College Premises
Internal Quality Assurance Cell (IQAC) and Faculty Development Cell -"Financial Literacy" " -20-09-2025Seminars & Workshops | 20-09-2025 | Venue: College Premises
Internal Quality Assurance Cell (IQAC) and Faculty Development Cell -" Faculty Development Programme " -20-09-2025General | 17-09-2025 | Venue: Sri Roop Rajat Block Room No.3
NSS, NCC, YRC, RRC, UBA & Rotaract Club - "Blood Donation Camp" -17-09-2025.Meeting | 13-09-2025 | Venue: College Premises
Parent - Teacher Association - "Parent-Teacher Meet" -13-09-2025Cultural | 11-09-2025 | Venue: Swami Vivekananda Auditorium
College Union & Fine Arts Association - ART SMART – National Level Inter-Collegiate Cultural Meet 2025-26. - 11-09-2025Seminars & Workshops | 10-09-2025 to 10-10-2025 | Venue: MKJC Innovation & Incubation Centre
The Placement & Career Guidance Cell & Skill Development Centre - "Entrepreneurship Skill Development Program" -10-09-2025Seminars & Workshops | 08-09-2025 to 24-09-2025 | Venue: Sri Arihanth Block Seminar Hall & Sri Roop Rajat AV Hall
Placement & Career Guidance Cell & Skill Development Centre - Infosys BPM | Project Genesis "Skill Development Program" -08-09-2025 to 24-09-2025General | 04-09-2025 | Venue: Sri Vivekananda Auditorium , Sri Roop Rajat Seminar Hall
School of Life Sciences - "Teachers Day" Celebration - 04-05-2025Seminars & Workshops | 01-09-2025 to 03-09-2025 | Venue: Sri Arihanth Seminar Hall & Sri Roop Rajat Seminar Hall
Placement & Career Guidance Cell & Skill Development Centre - "GTT Foundation's Barclays LifeSkills Programme" - 01-09-2025 - 03-09-2025General | 21-08-2025 | Venue: Sri Arihanth Block Seminar Hall
Women Entrepreneurship & Incubation Cell Association with Institution Innovation Cell - "World Entrepreneurship Day" - 21-08-2025Seminars & Workshops | 20-08-2025 | Venue: Online
Placement & Career Guidance Cell and Skill Development Centre - "Cognizant Outreach Employee Volunteering Program – Emerging Technologies: Foundation Training -Java Programming" -20-08-2025General | 15-08-2025 | Venue: College Campus
Collge Union, NSS & NCC - "79th Independence Day" -15-08-2025General | 13-08-2025 | Venue: Sri Arihanth Seminar Hall
Placement & Career Guidance Cell -IBM SkillsBuild Registration Programme -13-08-2025General | 12-08-2025 to 18-08-2025 | Venue: College Campus
Anti-Ragging & Grievance Cell - " Anti- Ragging Awareness Programme" - 12-08-2025 to 18-08-2025| Venue: Sri Roop Rajat AV Hall
Placement & Career Guidance Cell - Career Guidance Training Classes for TCS NQT 2025 Registered Students - 11-08-2025Seminars & Workshops | 05-08-2025 | Venue: Sri Arihanth Seminar Hall
Women Entrepreneurship & Incubation Cell - "One Day Faculty Development Programme (FDP)" - 05-08-2025General | 30-07-2025 | Venue: Chinnakallupalli Village
NSS,Rotaract, YRC,RRC and UBA - Free Eye Camp -30-07-2025General | 24-07-2025 | Venue: College Campus
NCC - "NCC First Year Enrollment Programme" -24-07-2025General | 23-07-2025 to 24-07-2025 | Venue: College Campus
Women Entrepreneurship Development Cell in Association with MKJC Alumni Connect -"ALumni Bazaar" - 23-07-2025-25 & 24-07-2025Seminars & Workshops | 22-07-2025 | Venue: Sri Roop Rajat Block Seminar Hall
IPR, IIC & ARIIA - "Innovate & Protect : A Workshop on Patent Filing" -22-07-2025General | 18-07-2025 | Venue: Swami Vivekananda Auditorium
College Union and Fine Arts Association -"College Union Inauguration & Investiture Ceremony" - 18-07-2025General | 17-07-2025 | Venue: Sri Roop Rajat Block Seminar Hall
MKJC NSS, Rotaract,YRC,RRC & Road Safety Club - "Road Safety Awareness Programme" - 17-07-2025Meeting | 14-07-2025 | Venue: Sri Arihanth Seminar Hall
NCC- “ Atmanirbhar Bharat – Women Entrepreneurship ”Seminars & Workshops | 09-07-2025 to 11-07-2025 | Venue: Sri Roop Rajat Block Seminar Hall
Internal Quality Assurance Cell - "STUDENT EMPOWERMENT PROGRAMME" -09-07-2025 to 11-07-2025Meeting | 07-07-2025 | Venue: Sri Arihanth Seminar Hall
College Union and fine Arts Association -PG Induction programme" -07-07-2025Seminars & Workshops | 04-07-2025 | Venue: New Seminar Hall
IIC,ARIIA - A Session on Angel Investment / VC Funding Opportunity for early stage Entrepreneurs" -04-07-2025Meeting | 01-07-2025 | Venue: Sri Roop Rajat Block Seminar Hall
NCC - NCC Awareness programme -01-07-2025General | 21-06-2025 | Venue: College Campus
Department of Physical Education.NSS.NCC &YRC - "International Yoga Day" -21-06-2025General | 19-06-2025 | Venue: Swami Vivekananda Auditorium
MKJC Library & Readers' Club - " NATIONAL READING DAY" -19-06-2025General | 06-06-2025 | Venue: Swami Vivekananda Auditorium
College Union Organizes Fresher's Induction Programme - 06-06-2025General | 13-05-2025 to 17-05-2025 | Venue: Sri Arihanth Block - Seminar Hall
Internal Quality Assurance Cell (IQAC) & Faculty Development Cell (FDC) - Faculty Development Programme on Pedagogical Approaches and Interactive Learning – 13.05.2025General | 19-04-2025 | Venue: Sri Roop Rajat Seminar Hall
Placement & Career Guidance Cell - Placement Achievers Day on 19.04.2025General | 08-04-2025 | Venue: Sri Roop Rajat Seminar Hall
Placement and Career Guidance Cell - On-Campus Drive with Bharath International Senior Secondary School, Krishnagiri.Seminars & Workshops | 07-04-2025 | Venue: Sri Arihanth Block – Seminar Hall
Research and Development Cell - One Day Seminar on Manuscript Writing -07.04.2025General | 01-04-2025 | Venue: MKJC Campus
MKJC is conducting Sports Quota Selection Trials 2025-26 on 01.04.2025General | 26-03-2025 | Venue: Sri Roop Rajat Seminar Hall
Placement and Career Guidance Cell is - an On-Campus Drive with First Source - 26.03.2025General | 14-03-2025 | Venue: Sri Roop Rajat Seminar Hall
Placement & Career Guidance Cell - Virtual Campus Drive with Rinex Technologies Pvt Ltd -14.03.2025General | 11-03-2025 | Venue: Sri Roop Rajat Seminar Hall
Placement & Career Guidance Cell - On Campus Drive on Tata Electronics - 11.03.2025General | 10-03-2025 | Venue: Sri Roop Rajat Seminar Hall
Placement & Career Guidance Cell - On Campus Drive on AGS Health, Vellore - 10.03.2025General | 08-03-2025 | Venue: Sri Roop Rajat Seminar Hall
College Union and Fine Arts Association , Department of Foods and Nutrition & Department of Interior design and Costume Design & Fashion Technology - International Women's Day and Ethnic Day Celebration on 08.03.2025Conference | 07-03-2025 | Venue: Sri Roop Rajat Seminar Hall
School of Business - National Conference on Disruptive Innovations: Redefining Tomorrow's Business Landscape - 07.03.2025General | 06-03-2025 | Venue: Sri Roop Rajat Seminar Hall
Placement & Career Guidance Cell - On Campus Drive on Quess Corp - 06.03.2025General | 05-03-2025 to 06-03-2025 | Venue: Sri Arihanth Seminar Hall
Placement & Career Guidance Cell - Virtual Campus Drive with FACE Prep, Coimbatore on 05.03.2025General | 05-03-2025 | Venue: Sri Roop Rajat Seminar Hall
Placement & Career Guidance Cell - On Campus Drive with Literact Fintech, Coimbatore on 05.03.25General | 25-02-2025 | Venue: Sri Arihanth Block
Women Entrepreneurship Development Cell, IIC, ARIIA in Association with Central Footwear Training Institute Chennai jointly- One Day Entrepreneurship Awareness Programme (EAP) - 25.02.2025General | 25-02-2025 | Venue: Old Seminar Hall.
Placement & Career Guidance Cell - On Campus Drive with Techvolt Software Pvt. Ltd., Coimbatore - 25.02.2025General | 25-02-2025 | Venue: Collector Office, Tirupattur
Antidrug Awareness Rally at Collector Office, Tirupattur on 25.02.2025General | 24-02-2025 | Venue: New Seminar Hall
Placement & Career Guidance Cell - Virtual Campus Drive with Sutherland, Chennai on 24.02.2025.General | 17-02-2025 to 18-02-2025 | Venue: College Premises
NSS, NCC, YRC, RRC, and UBA in Association With Vasan Eye Care - Eye Screening Camp on 17.02.2025General | 15-02-2025 to 01-01-1970 | Venue: College Premises
Women Entrepreneurship Development Cell (WEDC),Institution's Innovation Council (IIC) & Atal Ranking of Institutions on Innovation Achievements (ARIIA) - MKJC Bazaar - 15.02.2025General | 14-02-2025 | Venue: Seminar Hall
NSS, UBA, YRC, & RRC in Association With Indian Red Cross Society - Cancer Awareness Programme on 14.02.2025General | 28-01-2025 | Venue: New Seminar Hall
Placement & Career Guidance Cell - On Campus Drive with Vindhya e-infomedia Pvt Ltd, Krishnagiri - 28.01.2025General | 27-01-2025 | Venue: Sri Roop Rajat Seminar Hall
Placement & Career Guidance Cell - On Campus Drive Winners Institute of Communicative English - 27.01.2025General | 26-01-2025 | Venue: College Premises
College Union and Fine Arts Association, National Service Scheme and National Cadet Corps - Republic Day Celebration on 26.01.2025General | 25-01-2025 | Venue: Sri Roop Rajat Seminar Hall
Placement & Career Guidance Cell & Shakya IAS Academy - Career Guidance Awareness Programme on Government Exams Preparation - 25.01.2025Seminars & Workshops | 25-01-2025 | Venue: AV Hall
Intellectual Property Rights Cell - Seminar on Intellectual Property Protection on Idea of Patent - 25.01.2025General | 24-01-2025 | Venue: Sri Roop Rajat Seminar Hall
Placement & Career Guidance Cell - On Campus Drive with Senthil Public School, Krishnagiri - 24.01.2025General | 23-01-2025 | Venue: New Seminar Hall
Placement & Career Guidance Cell - On Campus Drive With The Takshila Global School,Ambur & Vellore - 23.01.2025General | 21-01-2025 | Venue: Sri Roop Rajat Seminar Hall
IIC,ARIIA and Women Entrepreneurship Development Cell - MSME Awareness Programme on Motivational Session by Successful Entrepreneurs /Start-up Founder -21.01.2025General | 21-01-2025 to 21-01-2021 | Venue: Sri Roop Rajat Seminar Hall
Institution's Innovation Council (IIC), Atal Ranking of Institutions on Innovation Achievements (ARIIA) & Women Entrepreneurship Development Cell (WEDC) - Entrepreneurship Awareness Programme on 21.01.2025General | 20-01-2025 to 01-02-2025 | Venue: Sri Arihanth Block
Placement & Career Guidance Cell - Training Classes for the TCS Smart Registered Students from 20.01.2025General | 20-01-2025 | Venue: New Seminar Hall
Placement & Career Guidance Cell - Virtual Campus Drive with Vee Healttek Pvt Ltd, Salem on 20.01.2025General | 10-01-2025 | Venue: College Campus
Department of Physical Education - Annual Sports Day on 10.01.2025General | 10-01-2025 | Venue: College Ground
College Union and Fine Arts Association - Pongal Celebration on 10.01.2025General | 08-01-2025 | Venue: Janathapuram
Road Safety Club,NSS,NCC,YRC,RRC - Road Safety Rally - 08.01.2025General | 03-01-2025 | Venue: Old Seminar Hall
IQAC and Faculty Development Cell -Three Month Faculty Mentoring Programme on Mentoring Through Microteaching - 03.01.2025General | 27-12-2024 | Venue: Sri Roop Rajat Seminar Hall
Department of Urdu - Urdu Day Celebration on 27.12.2024General | 24-12-2024 | Venue: College Campus
College Union & Fine Arts Association - Christmas and New Year - 24.12.2024General | 23-12-2024 | Venue: Sri Roop Rajat Seminar Hall
Internal Quality Assurance Cell IQAC - Student Empowerment Programme on Vinnai Thodum Perunmai on 23.12.2024Cultural | 21-12-2024 | Venue: Swami Vivekananda Auditorium
College Union & Fine Arts Association - On-stage Cultural Events on 21.12.2024General | 20-12-2024 | Venue: Sri Roop Rajat Block, Seminar Hall
Tamilnadu State Council for Science And Technology Govt. of Tamilnadu and MKJC (Autonomous) - Popularization of Science Programme on Science Exhibition , Oral Presentation, Quiz and Expert Talk - 20.12.2024General | 20-12-2024 | Venue: AV Hall
IQAC and Faculty Development Cell - Training Programme for Non-Teaching Staff Members on Work Ethics and Interpersonal Skills at Work - 20.12.2024General | 19-12-2024 | Venue: Mandalavadi & Kunnathur
Go Green Association collaborated with TamilNadu Pollution Control Board,Vergal Trust NGO - Awareness programme on Meendum Manjapai -19.12.2024General | 16-12-2024 to 17-12-2024 | Venue: Vivekananda Auditorium
Readers Club & Library Book Fair on 16.12.2024General | 16-12-2024 to 22-12-2024 | Venue: Manadalavadi and Kunnathur Village
National Service Scheme - Special Camp on 16.12.2024 to 22.12.2024General | 07-12-2024 | Venue: Old Seminar Hall
IQAC and Faculty Development Cell - Faculty Development Programme on Outcome Based Education 07.12.2024General | 04-12-2024 to 08-12-2024 | Venue: Online
Department of Management Studies in Association With Vedhamsmidway - Five Days Online Faculty Development Program on Next-Gen Research Strategies: from AI Tools To Publication Mastery -04.12.2024Cultural | 29-11-2024 | Venue: New Seminar Hall
Department of Management Studies and Baer Shoes India Pvt Ltd, Ambur - MoU Activity on International Business Intelligence - 29.11.2024General | 13-11-2024 to 18-11-2024 | Venue: Old Seminar Hall
IQAC and Faculty Development Cell - Faculty Development Programme on Learning to Lead Self and Others - 13.11.2024General | 03-10-2024 to 11-10-2024 | Venue: Mess Shed
College Union & Fine Arts Association Navaratri Golu Celebrates on 03.10.2024 to 11.10.2024General | 30-09-2024 | Venue: Railway Junction - Jolarpettai
NSS, YRC, RRC & UBA in Association with Southern Railway Chennai Division - SWACHHATA HI SEVA-2024 - 30.09.2024General | 27-09-2024 | Venue: Old Seminar Hall
National Cadet Corps - SWACHH BHARAT DIWAS - SWABHAV SWACHHATA - SANSKAR SWACHHATA - 27.09.2024Meeting | 14-09-2024 | Venue: College Campus
Parent Teacher Association organizes Parent Teacher Meet 2024-25 -14-09-2024General | 13-09-2024 to 08-10-2024 | Venue: Old Seminar Hall
Placement and Career Guidance Cell - TCS BPS Training Classes on 13.09.2024General | 11-09-2024 to 12-09-2024 | Venue: College Premises
College Union and Fine Arts Association Organizes Cultural Contest on Offstage Events - 11.09.2024General | 11-09-2024 | Venue: New Seminar Hall
National Cadet Corps - NCC Awareness Program on 11.09.2024General | 05-09-2024 | Venue: New Seminar Hall
College Union and Fine Arts Association - Educator's Euphoria 2024 -04-09-2024General | 04-09-2024 to 06-09-2024 | Venue: College Campus
தமிழ்நாடு மாநில ஊரக நகர்ப்புற வாழ்வாதார இயக்கம் நடத்தும் கல்லூரி சந்தை மகளிர் சுயஉதவிக்குழு உற்பத்தி பொருட்களின் விற்பனை மற்றும் கண்காட்சிGeneral | 30-08-2024 | Venue: Old Seminar Hall
IIC, ARIIA, NISP - SMART INDIA INTERNAL HACKATHON 2024 - 30.08.2024General | 30-08-2024 | Venue: Seminar Hall
Nicolas Appert and Sanitation & Health & Hygiene Club - Menstrual Hygiene Awareness Program on 30.08.2024General | 29-08-2024 to 10-09-2024 | Venue: AV Hall
Placement and Career Guidance Cell - TCS NQT Training Classes on 29.08.2024General | 28-08-2024 | Venue: Swami Vivekananda Auditorium,New Seminar Hall
School of Business - BIZ FIESTA' 24 on 28.08.2024General | 23-08-2024 to 24-08-2024 | Venue: MKJC Campus
NSS, YRC, RRC & Unnat Bharat Abhiyan - Campus Cleaning Drive on Swacchta Pakhwada - 23.08.2024Seminars & Workshops | 22-08-2024 | Venue: New Seminar Hall
Department of Business Administration - B- BLAZE LIGHT THE FIRE IN UR SOUL A National Level Management Meet on 22.08.2024General | 16-08-2024 to 17-08-2024 | Venue: New Seminar Hall
Anti Ragging and Grievance Cell - Orientation Session on Anti Ragging -16.08.2024General | 15-08-2024 | Venue: College Campus
College Union, National Service Scheme & National Cadet Corps Celebrates 78th Independence Day on 15.08.2024General | 09-08-2024 | Venue: Mandalavadi
NSS, YRC, RRC, Rotaract, UBA - Blood Donation Camp in Association with Government Health Department, Jolarpet and Oru Vidhaiyen Kural NGO - 09.08.2024General | 09-08-2024 | Venue: AV Hall
Department of Business Administration - Guest Lecture Program on Business Law and Regulatory Framework & Over View of Financial Management - 09.08.2024Cultural | 27-07-2024 | Venue: Swami Vivekananda Auditorium
College Union & Fine Arts Association Celebration Fresh Spark 2k24 - 27.07.2024General | 27-07-2024 | Venue: AV Hall
Department of Management Studies - Guest Lecture program on From Start to Finish : Understanding the Production Process - 27.07.2024Cultural | 27-07-2024 | Venue: New Seminar Hall
Placement & Career Guidance Cell - Orientation Session on Your Next Step: Career Planning After Graduation - 27.07.2024General | 26-07-2024 | Venue: Old Seminar Hall
National Service Scheme , Youth Red Cross, Red Ribbon club, UBA & National Cadet Corps - Kargil Vijay Diwas (Kargil Victory Day) - 26.07.2024General | 24-07-2024 | Venue: Swami Vivekananda Auditorium
College Union & Fine Arts Association - College Union Inauguration and PG Fresher's Induction Program on 24.07.2024Seminars & Workshops | 23-07-2024 | Venue: New Seminar Hall
Institution's Innovation Council (IIC), ARIIA & WEDC - Seminar on Incubation Opportunities for Early-Stage Entrepreneurs: Empowering Students and Faculty on 23.07.2024General | 11-07-2024 | Venue: Auditorium
மக்களுடன் முதல்வர் ஜோலார்பேட்டை ஊராட்சி மன்றம் திருப்பத்தூர் மாவட்டம் -11-07-2024General | 04-07-2024 | Venue: Swami Vivekananda Auditorium
International Achiever Honouring Ceremony on 04.07.2024General | 21-06-2024 | Venue: College Campus
Physical Education, NSS & NCC - International YOGA DAY -21-06-2024General | 19-06-2024 | Venue: Swami Vivekananda Auditorium
College Union & Fine Arts Association - UG Fresher's Induction Program on 19.06.2024General | 01-06-2024 to 06-06-2024 | Venue: New Seminar Hall
IQAC and Faculty Development Cell - Faculty Induction Programme on Learn, Teach and Transform - 01.06.2024General | 31-05-2024 | Venue: AV Room
Placement & Career Guidance Cell - Faculty Orientation Program on 31.05.2024Seminars & Workshops | 20-05-2024 to 23-05-2024 | Venue: Old Seminar Hall
Faculty Development Cell,IIC.ARIIA and ICT Academy - FDP Program on "ROBOTIC PROCESS AUTOMATION" -20-5-2024 to 23-05-2024General | 24-04-2024 | Venue: MKJC Ground
Department of Physical Education - Sports Selection Trials on 24.04.2024General | 16-04-2024 | Venue: Swami Vivekananda Auditorium
NSS, YRC, RRC, Rotaract and Electoral Literacy Club - National Voter's Awareness Program on 16.04.2024General | 15-04-2024 | Venue: New Seminar Hall
College Union and Fine Arts Association - College Union Valediction and Achievers Day on 15.04.2024General | 13-04-2024 | Venue: New Seminar Hall
Placement & Career Guidance Cell - Placement Achievers Day Celebration on 13.04.2024General | 05-04-2024 | Venue: New Seminar Hall
Placement & Career Guidance Cell - Campus Drive on 05.04.2024General | 27-03-2024 | Venue: New Seminar Hall
Placement & Career Guidance Cell - On Campus Drive OLA Electric Scooter - 27.03.2024General | 26-03-2024 | Venue: New Seminar Hall
Placement & Career Guidance Cell - Campus Drive on 26.03.2024General | 22-03-2024 | Venue: Old Seminar Hall
NSS, YRC, RRC, Rotaract, UBA & Philately Club - Dental Awareness and Screening Program on 22.03.2024General | 20-03-2024 | Venue: New Seminar Hall
Placement & Career Guidance Cell in Association with NASSCOM & SkillsDA - On Campus Drive Tech Mahindra,Nokia Solutions Networks & U Plus Technology India Pvt.Ltd - 20.03.2024General | 19-03-2024 to 23-03-2024 | Venue: Old Seminar Hall
Faculty Development Cell - Laboratory Guidelines and Management - 19.03.2024General | 16-03-2024 | Venue: New Seminar Hall
Placement & Career Guidance Cell - On Campus Drive Vindhya e-Info media on 16.03.2024General | 14-03-2024 | Venue: New Seminar Hall
Placement & Career Guidance Cell - Virtual Campus Drive Crystal Recruitment Solutions on 14.03.2024General | 11-03-2024 | Venue: New Seminar Hall
Placement & Career Guidance Cell - Virtual Campus Drive Winners Institute of Communicative English on 11.03.2024General | 07-03-2024 | Venue: College Campus
Triumphant 30th Pearl Jubilee Annual Day Celebration on 7-03-2024Seminars & Workshops | 05-03-2024 | Venue: New Seminar Hall
Institution's Innovation Council (IIC) & (ARIIA) and Women Entrepreneurship Development Cell Jointly organizes Stat Level Seminar on Intellectual Property Rights (IPRS) & IP Management For Start Up - 05.03.2024General | 02-03-2024 | Venue: Old Seminar Hall
Placement & Career Guidance Cell - on Campus Drive The Takshilah Global School, Ambu - 02.03.2024General | 01-03-2024 | Venue: AV Room
Institution's Innovation Council (IIC) & Atal Ranking of Institutions on Innovation Achievements (ARIIA) - Internal Hackthon 2024General | 29-02-2024 to 05-03-2024 | Venue: Old Seminar Hall
Faculty Development Cell - Human Relation Transformation on 29.02.2024General | 27-02-2024 | Venue: New Seminar Hall
Placement & Career Guidance Cell - Virtual Campus Drive on Sutherland - 27.02.2024General | 23-02-2024 to 28-02-2024 | Venue: Old Seminar Hall
Faculty Development Cell - Psychological Wellbeing on 23.02.2024General | 22-02-2024 | Venue: Old Seminar Hall
NSS, YRC, RRC, Rotaract & UBA in association with Self - Reliant Bharat Movement - National Youth Day on Youth Power in Building a Self Reliant Bharat - 22.02.2024General | 22-02-2024 to 29-02-2024 | Venue: Seminar Hall
Research & Development Cell and Faculty Development Cell - Workshop on Manuscript Writing & Processing. 22.02.2024General | 16-02-2024 to 17-02-2024 | Venue: Old Seminar Hall
Faculty Development Cell - Faculty Development Programme On Theories in Learning & Curricula Design - 16.02.2024General | 15-02-2024 to 16-02-2024 | Venue: Swami Vivekananda Auditorium
Reader's Club and Library - Book Fair on 15.02.2024General | 15-02-2024 | Venue: New Seminar Hall
Placement & Career Guidance Cell - Virtual Campus Drive Vee Technologies Pvt.Ltd & HireMee Assessment Partner on 15.02.2024General | 10-02-2024 | Venue: MKJC Front Office Ground
Department of Physical Education - Annual Sports Day on 10.02.2024Meeting | 06-02-2024 | Venue: New Seminar Hall
MKJC and Tirupathur Police Department - Social Justice Day - 06-02-2024Seminars & Workshops | 05-02-2024 to 09-02-2024 | Venue: Old Seminar Hall
Placement & Career Guidance Cell - A Career Guidance Training Program on "Campus to Corporate" -05-02-2024 to 09-02-2024Seminars & Workshops | 31-01-2024 | Venue: New Seminar Hall
IIC & Atal Ranking of Institutions on Innovation Achievements (ARIIA) and Women Entrepreneurship Development Cell - Stat Level Seminar on My Story Motivational Session by Successful Entrepreneurs - 31.01.2024General | 30-01-2024 | Venue: Old Seminar Hall
Placement & Career Guidance Cell - On Campus Drive - 30.01.2024General | 26-01-2024 | Venue: College Premises
College Union,National Service Scheme and National Cadet Corps - Republic Day Celebration on 26.01.2024Seminars & Workshops | 24-01-2024 | Venue: Old Seminar Hall
Placement & Career Guidance Cell, IIC & ARIIA - State Level Seminar on Design Thinking Critical Thinking & Innovation Design - 24.01.2024General | 23-01-2024 | Venue: Old Seminar Hall
Placement & Career Guidance Cell - Inducting Students for Digital 101 an Awareness Program on Emerging Technologies by Nasscom & Skillsad - 23.01.2024General | 22-01-2024 to 28-01-2024 | Venue: Manadalavadi and Kunnathur Village
National Service Scheme - Special Camp on 22.01.2024 to 28.01.2024General | 20-01-2024 | Venue: Old Seminar Hall
National Cadet Corps - NCC Rank Ceremony on 20.01.2024General | 13-01-2024 | Venue: College Ground
College Union and Fine Arts Association - Pongal Vizha 2024 Celebration on 13.01.2024General | 12-01-2024 | Venue: New Seminar Hall
Institution's Innovation Council (IIC) & Atal Ranking of Institutions on Innovation Achievements (ARIIA) and NSS - National Youth Day Celebrates - 12.01.2024Seminars & Workshops | 11-01-2024 | Venue: New Seminar Hall
Institution's Innovation Council (IIC) & (ARIIA) and Women Entrepreneurship Development Cell - State Level Seminar on Entrepreneurship Skill Attitude and Behavior Development - 11.01.2024Seminars & Workshops | 04-01-2024 | Venue: New Seminar Hall
IIC , ARIIA and Women Entrepreneurship Development Cell - Workshop on Entrepreneurship and Innovation as Career Opportunity - 04.01.2024Seminars & Workshops | 03-01-2024 | Venue: New Seminar Hall
Institution's Innovation Council (IIC) & Atal Ranking of Institutions on Innovation Achievements (ARIIA) and Women Entrepreneurship Development Cell - My Story Motivational Session by Successful Innovators - 03.01.2024Seminars & Workshops | 02-01-2024 | Venue: Swami Vivekananda Auditorium
College Union and Fine Arts Association, Alumni Association - Workshop on Moral Values - 02.01.2024




 
  
 